The Opportunity:
As the Regional Sales Manager for Northern, CA at JuneShine Brands, you will lead our sales efforts across a diverse territory spanning all of Northern California including but not limited to the entire Bay Area, Tahoe, and the Valley. Your primary focus will be driving off and on-premise volume and distribution through our key partners, Reyes, Morris, & Matagrano. This role combines strategic sales management, team leadership, and hands-on market engagement. You’ll cultivate strong relationships with distributors and key accounts, develop and execute regional sales strategies, and manage a high-performing sales team, Regular market visits, particularly in the Bay Area, will be crucial as you work to increase brand visibility and market share. Your success will be measured by your ability to lead a team, grow sales volume, expand distribution, and effectively manage inventory while contributing to JuneShine’s overall growth in Northern CA.
Who You Are:
You are a dynamic sales leader with a proven track record in the beverage industry. Your strategic mindset, exceptional relationship-building skills, and ability to inspire teams drive consistent results. You thrive in fast-paced environments, make data-driven decisions, and communicate effectively across all levels.
In This Role You Will:
· Lead Off & On-Premise volume and distribution of assigned JuneShine brands in Northern California, overseeing all products distributed by Reyes, Morris, and Matagrano
· Manage Distributor Relationships: Collaborate with distributor brand managers, sales managers, and executives to ensure execution of goals assigned by the National Sales Manager.
· Cultivate and maintain strong partnerships with distributors to ensure effective product placement and promotion.
· Execute sales initiatives and actively participate in Annual Business Planning sessions (ABPs).
· Drive consistent communication through email, phone, and regular in-person visits with the distributor team.
· Send weekly recapsMonitor distributor performance and proactively address any issues.
· Lead, Recruit, and hire Northern CA team:
- Recruit, train, and manage a high-performing team of sales representatives.
- Work with the National Sales Manager to establish clear performance objectives and provide ongoing coaching and support to ensure targets are met.
- Foster a collaborative and motivating work environment to enhance team productivity and morale.
- Monitor team and individual performance and proactively address any issues.
· Develop and implement regional sales strategies to achieve revenue and market share objectives.
· Lead promotional activities, product launches, and sales campaigns to drive brand awareness and increase sales.
· Provide weekly updates and recaps on initiatives, successes, challenges, and resources needed for continued success.
· Assist in executing national account strategies as directed by the National Sales Manager
· Manage inventory effectively in coordination with Reyes Maintain a strong market presence: Spend 5 days per month in San Francisco.
· Develop and execute a competitive pricing strategy for Northern CA, adjusting prices as needed.
· Work closely with the Director of Sales Analytics to manage wholesaler pricing and ensure a consistent competitive advantage
Must Have's:
· 21 years of age or older at the time of application.
· State-specific alcohol certification is required by the start date.
· Must live in the assigned territory area of San Francisco or North Bay with reliable transportation.
· Minimum of 5 years experience in alcohol beverage sales.
· Willing to manage a large territory that requires weekly travel.
· Previous Consumer Packaged Goods (CPG) sales experience, with proven results.
· Knowledge of wholesale distribution and operations.
· Able to regularly work during evenings and on weekends as needed.
· Strong interpersonal skills.
· MS Office and/or Google Workspace proficiency.
· Desire to contribute to a fast-paced, purpose-driven company.
Compensation:
· Full-Time, Salaried Exempt
· The anticipated salary range for this position is $90,000.00 - $100,000.00.
· Bonus eligible
Additional:
· Unlimited Paid Time Off.
· Healthcare Benefits; up to 90% contribution for employees and 25% for dependent medical.
· Voluntary vision, dental, and accidental plans offered.
· 401k with up to 4% company match.
· 12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift.
· Booch, Spirit, Beer, and Soft Good Perks.
· And so much more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.