Senior Marketing Data Analyst (d/f/m)

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Berlin and Madrid, Team Taxfix is a compassionate group of solution-finders. We speak our minds openly, and with 500+ professionals from 45+ different nationalities, we're rich in ideas and voices. In four years, we've raised over 300 million euros in funding and helped people reclaim more than one billion euros.

Your challenge:

We are seeking a data professional specializing in marketing measurement frameworks, including attribution, geo-lift tests, and media mix modeling.

Your team:

You will be an integral member of Taxfix’s Marketing Analytics team, working closely with stakeholders within our Marketing organization. This role is ideal for candidates with a robust data analytics background and a keen interest in marketing-related data science topics. Your primary mission will be to quantify the incremental impact of each marketing channel and strive to minimize user acquisition costs.

You will lead our incremental uplift studies and play a pivotal role in advancing, designing, and refining our attribution models using tools like Python and SQL.

The Data Team at Taxfix enables everyone in the organization to make data-driven decisions, drive business growth, and provide actionable insights. With a team of Data Engineers, Analytics Engineers, Data Analysts, and Data Scientists, we're building tools and methodologies for data discoverability, accessibility, and reliability. By using Snowflake, Looker, Funnel, Singular, Python, dbt, Segment.io, Firebase, Airflow, Notebooks, and many other tools, we're able to reach our ambitious goals.

The ideal candidate is a pragmatic and inventive problem-solver who thrives in collaboration with marketing professionals. Candidates who have experience developing and implementing marketing-mix-models, especially those who have integrated these with geo-lift studies, will stand out.

Your responsibilities and decisions:

• You’ll be embedded in a cross-functional team and work closely with Marketing.
• Execute and plan our future geo-lift studies and derive actionable steering insights. You will need to design tests which can reflect the reality of a group with two different brands.
• Derive incremental ROI curves for our budgeting process.
• Navigate through the attribution landscape of Apple's SKAd Network and prepare your stakeholders for Google’s Sandbox.
• Consolidate ambiguous findings from different frameworks such as marketing attribution and incrementality tests with the aim to create a unified steering framework.
• Potentially overhaul or replace our Robyn based MMM solution.

Your profile:

• Strong expertise in Data Analytics or Data Science with a focus in performance marketing.
• Incrementality testing foundations using Google’s GeoX or Meta’s GeoLift library.
• Additionally relevant experience in at least one of the following tools - attribution modeling, marketing-mix-modeling.
• Basic knowledge in Bayesian statistics.
• You have worked with an MMP (like Singular, Adjust, Appsflyer etc.) in a multi-platform environment where you gathered mobile tracking experience such as deep-linking, SKAN and web-to-app tracking.
• Proficiency in data analysis tools and languages (e.g., SQL, Python, R).
• Excellent communication and presentation skills to break down complex data topics to senior management.
• Pragmatic, positive and highly analytical mindset with a bias for action and ownership and the ability to enable and empower others.

Why Taxfix?

• A chance to do meaningful, people-centric work with an international team of passionate professionals.
• Holistic wellbeing with free mental health coaching sessions and yoga.
• A monthly allowance to spend on an extensive range of services that you can use and rollover as flexibly as you like.
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
• Dedicated relocation and visa support for those that need it.
• 30 annual vacation days and flexible working hours.
• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
• Plenty of opportunities to socialise as a team. In addition to internal tech meetups, our international team hosts regular get-togethers—virtually and in person when possible.
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Learn more about on our blog and get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.
Not sure if you meet all the requirements for this role? Please apply anyways. You might bring something special to the team that we hadn't previously considered.

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Zuletzt aktualisiert am 19.04.2024