Marketing Data Analytics Manager (d/f/m)

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Berlin and Madrid, Team Taxfix is a compassionate group of solution-finders. We speak our minds openly, and with 500+ professionals from 45+ different nationalities, we're rich in ideas and voices. In four years, we've raised over 300 million euros in funding and helped people reclaim more than one billion euros.

Your challenge:

We’re looking for a highly driven and ambitious Data Analytics Manager to lead the Marketing Analytics team. In this role, you will be challenged to think innovatively and elevate our Marketing Analytics team to new heights. While working at the intersection of Marketing and Data, you will be leading an interdisciplinary team of Analysts and Analytics Engineers.

Your team:

As a Data Analytics Manager, you will be driving the team’s roadmap and function as a sparring partner not only for your various marketing stakeholders but also for your team. The primary goal of your team is to reduce customer acquisition costs and enhance customer lifetime value, working closely with the Marketing department. This role requires a solid understanding of the digital marketing environment and marketing measurement frameworks such as attribution, media-mix-modeling, or incremental uplift studies. Your team is embedded in Taxfix’s Data organization while your closest stakeholders will be in our Marketing organization. The ideal candidate will be adept at navigating both data and marketing domains and able to simplify complex topics for easy understanding. This individual should be capable of presenting quantitative information to both senior management and technical audiences.

The Data Team at Taxfix enables everyone in the organization to make data-driven decisions, drive business growth, and provide actionable insights. With a team of Data Engineers, Analytics Engineers, Data Analysts, and Data Scientists, we're building tools and methodologies for data discoverability, accessibility, and reliability. By using Snowflake, Looker, Funnel, Singular, Python, dbt, Segment.io, Firebase, Airflow, Notebooks, and many other tools, we're able to reach our ambitious goals.

You are an ideal candidate if you bring a hands-on attitude and enjoy finding pragmatic solutions, take on additional responsibilities beyond your role to ensure Taxfix's overall success, and prioritize the well-being of your team.

Your responsibilities and decisions:

• As part of a cross-functional team, you will collaborate closely with Marketing Managers, the MarTech team, and the Finance team.
• Develop and expand your team: Coach and grow your team, lead discussions, recruit top talent, and establish processes.
• Help your team deal with uncertainty, solve complex problems, and choose the best solutions from the marketing measurement landscape. Turn these solutions into clear steps, and if needed, get hands-on in reviewing code and insights with your team.
• Consolidate ambiguous findings from different data sources such as marketing attribution, marketing-mix-modeling, and incrementality tests to derive budgeting decisions and meaningful insights.
• You and your team will take ownership of our dbt-based marketing data models and Looker explorers. You will guide the Analytics Engineers through business requirements and support them in designing the best dashboard solutions.
• You define steering KPIs in collaboration with the Marketing team to create transparency through reporting and scorecards.

Your profile:

• Strong expertise in Data Analytics or Data Science with a focus on B2C performance marketing.
• Relevant experience in at least one of the following methodologies: attribution modeling, incrementality testing, and marketing mix modeling.
• You have worked with an MMP (like Singular, Adjust, Appsflyer, etc.) in a multi-platform environment where you gathered mobile tracking experience such as deep-linking, SKAN, and web-to-app tracking.
• Proficiency in data analysis tools and languages (e.g., SQL, Python, R).
• Familiar with data mart schema solutions like star schema.
• Excellent communication and presentation skills to break down complex data topics to senior management.
• A pragmatic and positive mindset with strong analytical skills, action-oriented, a sense of ownership, and a capacity to empower and inspire others.
• Initial experience in team management, with aspirations to lead a larger team of 5 or more members.

Why Taxfix?

• A chance to do meaningful, people-centric work with an international team of passionate professionals.
• Holistic wellbeing with free mental health coaching sessions and yoga.
• A monthly allowance to spend on an extensive range of services that you can use and rollover as flexibly as you like.
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
• Dedicated relocation and visa support for those that need it.
• 30 annual vacation days and flexible working hours.
• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
• Plenty of opportunities to socialise as a team. In addition to internal tech meetups, our international team hosts regular get-togethers—virtually and in person when possible.
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Learn more about on our blog and get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.
Not sure if you meet all the requirements for this role? Please apply anyways. You might bring something special to the team that we hadn't previously considered.

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Zuletzt aktualisiert am 19.04.2024