Digital Marketing Associate

Who we are

SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

As Digital Marketing Associate on our CRM team, you will play a crucial role in coordinating and performing seasonal, cross-channel marketing campaigns as we continue to grow, engage, and retain our customers. This position requires a strong ability to collaborate with multiple collaborators as you’ll partner closely with all members of the CRM team as well as other marketing groups responsible for creating effective marketing campaigns.

What you’ll do

• Campaign coordination – In collaboration with partners across CRM, marketing operations, development, analytics, and creative teams, establish and maintain a calendar of cross-channel and seasonal campaigns and guide the timely and accurate execution of those campaigns.
• Customer segmentation – use our customer data platform to identify target audiences and partner with marketing operations experts to ensure smooth execution of campaigns across email, SMS, push, and storefront personalization.
• Testing and optimization – actively test, learn, and iterate with every campaign and continuously use thoughtful testing and optimization to refine our messaging and audience targeting, and provide more relevant and personalized customer experiences.
• Data analysis and reporting - Monitor and analyze campaign performance, prepare reports, communicate results, and provide insights to optimize future campaigns.

Why we will love you

• 1-3 years of experience in digital marketing, CRM, or a related field, preferably in an ecommerce or direct-to-consumer business
• Proficiency in using Customer Data Platforms and marketing automation tools
• Experience targeting specific customer segments and audiences
• Ability to collaborate with multiple partners to complete marketing campaigns that deliver on business critical metrics (conversion, revenue, orders, AOS)
• Familiarity with analytics platforms such as Adobe Analytics, Tableau, or Power BI
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Attention to detail and a strong sense of ownership over quality and accuracy
• Comfortable creating customer-facing communications and experiences
• Excellent project management and organizational skills

Perks

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Last updated on Aug 27, 2024