AFAR is currently seeking a Marketing Activations Manager to join the Sales & Marketing team. The primary role of the Marketing Activations Manager is to successfully execute partner marketing programs and to support sold campaigns from kick-off to wrap-report. The Marketing Activations Manager will act as the key liaison for internal AFAR teams and clients/agencies, collaborating across various departments (sales, adops, branded content, social media, editorial) to activate and deliver all campaign elements on-time. As part of the Marketing team, this person will also be tasked with analyzing campaign performance across multiple partners to report on insights and create best practices, business rules, and other guidelines.
Job responsibilities will include, but not be limited to:
Execute and maintain sold media programs, including but not limited to client communication, project management, digital optimization, and wrap reports
Project management, including managing all timelines, budgets, client expectations/KPIs; engaging and overseeing tactics across multiple departments and outside vendors, etc.
Partner with the Marketing and AdOps teams to establish best practices for pitching, pricing, and packaging marketing solutions. Develop and communicate learnings and insights to sales and marketing teams.
Troubleshoot and develop solutions for complex client/agency challenges and requests
Build case studies, templates, and other tools/materials to communicate the strength of AFAR marketing solutions
Identify and leverage partnerships that support marketing activations while aligning with AFAR's commitment to responsible and ethical business practices
Project manage internal creative/content production and serve as the social lead for the post-sales team
Makes independent tactical decisions in alignment with company values, goals, policies & procedures
Required Skills:
Minimum 3+ years of project management or marketing experience
Self-starter who sets priorities, takes on new projects and drives progress with full accountability
Strong communication skills, including clear and concise oral and written communication and ability to strategically problem solve, troubleshoot, and develop solutions
Strong knowledge of current digital, social, and mobile advertising platforms and ability to implement into everyday work
Ability to manage multiple priorities and prioritize workload in a fast-paced environment
Ability to work independently and co-exist within a teamHands-on experience with digital platforms and web technologies preferredWorking knowledge of CMS, Asana, InDesign, and Microsoft Office Suite; SailThru and Photoshop a plus