The Senior Manager of Performance Marketing will oversee and drive the execution of cross-channel paid media strategies through external agencies, ensuring alignment with business objectives and performance targets. This role requires a strategic and analytical approach to guide agencies to achieve exceptional results across key performance marketing channels.
Responsibilities:
- Lead and manage the relationship with performance marketing agencies, ensuring their strategies and executions align with the company's goals and KPIs.
- Develop, oversee, and optimize performance marketing campaigns across paid search, social, affiliates, CTV, and other paid media channels through agency partners.
- Set clear performance targets for agency partners and monitor progress against weekly/monthly/quarterly sales and KPI goals, ensuring an understanding of key metrics (CAC, ROAS, CVR, AOV).
- Manage and allocate performance marketing budgets, ensuring efficient spend and maximized ROI.
- Use data analysis tools (Looker, Excel, and Google Analytics) to review and validate agency insights and develop recommendations for data-driven strategy refinements.
- Develop a proactive testing roadmap with agencies, focusing on optimizing creative assets, landing pages, ad copy, and audience segmentation. Regularly review test results and present outcomes to leadership.
- Collaborate cross-functionally with internal teams such as Ecommerce (CRM, Site, Data) and Brand Marketing (Influencer, Creative) to support cohesive marketing strategies.
- Stay informed on industry trends and competitive landscape to guide agency partners in incorporating innovative and impactful strategies.
- Ensure strong communication and task management with external agencies, aligning on deliverables, timelines, and performance expectations.
Qualifications:
- 6-8+ years of experience in performance marketing, preferably in an in-house or agency management role for an e-commerce business. DTC experience preferred.
- Strong proficiency with Excel (Pivot Tables, VLOOKUP, etc.) and experience working with large data sets.
- Proven success in achieving and exceeding KPI targets (CAC, ROAS).
- Hands-on experience with: Google Ads, Facebook Ads, TikTok Ads, Google Analytics.
- Data visualization and CDPs.
- Feed management tools (Feedonomics, GMC, Meta Commerce Manager).
- Strong organizational and project management skills, with a proactive approach to overseeing agency performance.
- Collaborative with excellent communication and leadership abilities.
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Last updated on Nov 19, 2024