Digital Marketing Specialist

What you'll do:

Develop innovative digital marketing plans that support business objectives and employ best practices.

• Identify opportunities to drive traffic to VEGA digital channels
• Increase inbound lead generation and customer interactions
• Work closely with team members on campaign deployment and analysis for continuous improvement
• Create and share relevant content calendars with interested parties
• Maintain working knowledge of Content Management System and assist with website development as needed, including landing pages, myVEGA portal, and LiveChat software
• Manages execution of digital initiatives with agency partners and provides primary vendor management.

Lead email marketing efforts from concept through execution.

• Create content for email messaging including subject lines, content, form building, and calls to action
• Own list building and opt-in strategy and compliance requirements per country of business
• Evaluate targeting and segmentation to drive campaign effectiveness
• Ensure efforts align with global corporate standards and software integration opportunities

Provide input on SEO and SEM activities to optimize our presence and improve new visitor acquisition.

• Support the team’s efforts to improve organic search results and conversion rate for all digital channels · Identify and support paid search opportunities
• Assist with corporate website audits and provide recommendations

Create social media strategies across company LinkedIn, Twitter, Facebook, and recruiting pages.

• • Write posts and increase social media interactions with customer base
  • Advocate for increased internal social media adoption and interaction
  • Work with team to monitor online reviews and feedback

What you'll need:

• High School Diploma or general education degree (GED)
• AND one to three months related experience and/or training,
• OR equivalent combination of education and experience. 

• Proficient in the following computer software programs:
  • Microsoft Office Products
  • Social Media Platforms (LinkedIn, Facebook, and Twitter) 

Last updated on Aug 18, 2024