Field Marketing Manager - East

Nextiva is seeking a Field Marketing Manager to join our Indirect/Channel Marketing team. As a Field Marketing Manager, you will be a pivotal player in driving the success of our top partners by enabling them to target potential customers through strategic channel marketing and go-to-market activities. Your efforts will help uncover new opportunities, grow pipeline, and deepen customer relationships.

In this customer and partner-facing role, you will ensure campaigns are executed on time, accurately, and successfully, with measurable OKRs. You will communicate Nextiva’s marketing and growth initiatives clearly and consistently to partners and partner managers, build strong relationships, and serve as their trusted marketing advisor. Your ultimate goal is to increase partner adoption of Nextiva’s channel marketing programs, driving increased demand and accelerated pipeline.

If you are passionate about crafting strategic and measurable marketing plans with partners and thrive in a collaborative team environment, this role is for you!

Responsibilities

• Strategic Planning and Execution: Own the field marketing strategy for achieving quarterly pipeline targets in your region. Develop and manage 6-12 month marketing plans to grow focus Nextiva channel partners in your region.
• Campaign Management: Ensure marketing campaigns are executed on time, within budget, and to a high standard. Provide ongoing reporting to channel marketing and sales leaders on the performance of demand generation programs, events, and other marketing activities.
• Partner Recruitment and Engagement: Assist channel sales and marketing teams in targeting new partners for marketing investment and engagement. Build strong relationships with partners and partner managers, and act as a trusted marketing advisor.
• Cross-Functional Collaboration: Work closely with the wider marketing team to facilitate successful program execution. Collaborate with sales, product, and corporate marketing teams to align marketing efforts with Nextiva’s business objectives.
• Performance Reporting: Conduct ongoing marketing planning and review with channel leaders, partner managers, and partners. Provide ongoing reporting to channel marketing and sales leaders to show results of ongoing demand generation programs, events, and other marketing activities.
• Voice of the Partner: Serve as the voice of partners back into channel and marketing leadership to continuously improve our marketing initiatives and share best practices.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience: At least 5 years of experience in channel or field marketing, preferably within the Telecom or SaaS industry
• Technical Skills: Hands-on experience with CRM and marketing automation systems such as Salesforce and HubSpot
• Marketing Knowledge: Strong understanding of market segmentation, brand management, marketing communications, and database marketing
• Communication Skills: Outstanding written, verbal, and presentation skills. Ability to communicate complex ideas clearly and persuasively
• Project Management: Strong project management skills with the ability to handle multiple projects simultaneously and meet competing deadlines
• Interpersonal Skills: Exceptional interpersonal skills with the ability to establish positive relationships with team members and partners
• Adaptability: Motivation to work within a results-driven organization capable of multi-tasking and adapting within a fast-paced environment. Willingness to travel up to 25% of the time

Nextiva Core Competencies / DNA:

• Drives Results:  The successful candidate will be action oriented, with a passion for solving problems.  They will bring clarity and simplicity to ambiguous situations.  This individual will challenge the status quo; asking what we can do differently and finding ways to create and build more success.  They are a change agent, prepared to lead and drive changes as we transform. 
• Critical Thinker:  The successful candidate is fact based and data driven, able to understand and articulate the “why,” identifying key drivers and learning from the past.  They are forward-thinking, anticipating problems before they arise.  They’ll recommend and action well thought out solutions, understanding the risks and dependencies. 
• Right Attitude:  The successful candidate will be team-oriented, collaborative and competitive with a winning mindset; they’re resilient and able to easily bounce back from setbacks.  They will be able to zoom in / out, willing to be hands-on to help solve important problems while being a motivating figure for the team along the way.  They will embrace a culture of service and learning with a focus on caring, supporting and respecting our customers and team members.

Compensation, Rewards & Benefits:

The salary or hourly wage offered by Nextiva to external candidates considers a wide range of factors, including but not limited to skills sets, experience, training, licensure and certifications, etc. Our compensation decisions are dependent on the facts and circumstances of each case. Our estimate of the expected hiring range for the position as posted is $82,000 - $127,970. A different level in the job hierarchy may apply to a specific candidate resulting in a different hiring range.

Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.

Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations! 🚀

Established in 2008 and headquartered in Scottsdale, Arizona, Nextiva secured $200M from Goldman Sachs in late 2021, valuing the company at $2.7B.To check out what’s going on at Nextiva, check us out on Instagram, Instagram (MX), YouTube, LinkedIn, and the Nextiva blog. 

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS. 

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Last updated on Aug 21, 2024