Senior Product Marketing Manager

About SonderMind

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.

About the Role

The Senior Product Marketing Manager will be responsible for developing and executing comprehensive go-to-market strategies for our product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The ideal candidate will have a proven track record in product marketing and a passion for driving business growth through innovative marketing strategies.

Essential Functions

• Go-to-Market Strategy: Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. 
• Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Translate insights into actionable strategies. 
• Competitive Positioning: Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. 
• Customer Engagement: Build and maintain strong relationships with customers through targeted marketing campaigns, regular communication, and feedback loops. 
• Internal & External Enablement: Collaborate with internal and client-facing teams to provide essential tools, training, and collateral to enhance their performance and drive sales growth. 
• Content Creation: Develop compelling marketing materials, including product briefs, case studies, white papers, and presentations. 
• Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and consistency in product messaging and positioning. 
• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and adjust strategies as needed.

What does success look like?

Initial early success will mean establishing an acquisition, expansion, conversion, and retention strategy along with our go-to-market partners that is driven by the product itself.  After the strategy is established, the most successful candidates in this role will have sustained success through a combination of staying abreast of market and product competitor trends, continuously refining our product's competitive positioning against them, maintain strong internal and customer relationships, and be seen as a product thought-leader to drive conviction and results with our strategies.

Performance in the role be measured through a combination of KPIs such as adoption, customer feedback, acquisition targets, and effectiveness in partnering with, and positively influencing, partner organizations.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• 5+ years of experience in product marketing, preferably in health/mental health 
• Proven track record of successful product launches and go-to-market strategies. 
• Strong analytical skills with the ability to interpret market data and translate it into actionable insights. 
• Excellent written and verbal communication skills. 
• Ability to work collaboratively in a cross-functional team environment. 
• Creative thinker with a results-driven mindset. 
• Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).

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Last updated on Aug 27, 2024