Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Project Manager
Location: London, England, United Kingdom
ROLE MISSION
Working in partnership with our client, the Content custodian / Project Manager will serve as a key liaison between Corporate, Division, Marketing Technology, Marketing Communications, Integrated/ Digital Marketing, Content Compliance & Governance, Product Content Management & Digitization, and other company functional subject matter experts. The ideal candidate deeply understands the benefits and opportunities of content maintenance and using, creating and/or optimizing associated workflows and systems to ensure compliance, quality and consistency related to content operations efficiencies.
WHAT YOU WILL BE DOING IN YOUR ROLE
- Drive operational efficiencies, ensure quality-control, and develop additional standards to complement/enhance the content creation and approval processes.
- Serve as Content Custodian to key stakeholders to drive the completeness, accuracy, consistency,and cataloguing of approved content and assets to ensure effectiveness in downstream applications.
- Research, document and facilitate the consistent management and maintenance of Marketing content and assets in the Digital Asset Management (DAM) system to meet business needs.
- Counsel key Division stakeholders (e.g., Marketing Communications, Integrated/Digital Marketing, Segment & Portfolio Marketing, other functional SMEs) to ensure approved projects and associated content and assets meet compliance standards and business requirements.
- Work with other Content Operations functions (e.g., Content Compliance & Governance, Product Content Management & Digitization) to influence, create, administer, and maintain the standards and guidelines, training materials, policies, procedures, and other supporting documents for those responsible for developing, approving, and ensuring compliant asset retention.
- Help onboard and train internal and external new users across applicable systems and processes (e.g., DAM, Content Review & Approval System, etc.) and act as internal consultant to build organizational fluency.
- Work with Marketing Technology, System Vendors and cross-divisionally to consistently monitor and improve the Digital Asset Management and Content Review & Approval processes, workflows, and systems.
- Provide analyses and report on systems’ performance to guide continuous improvement, opportunities and/or that lead to identifying and driving new processes that benefit the businesses and/or company.
- Communicate effectively with Division functions and other stakeholders.
- Manage/co-manage Global Marketing Content Operations Coordinator, determining priorities and timetables, assigning resources/tasks, advising on progress, and providing performance feedback. Accountable for the activities and results of their subordinates
Detailed/Specific Responsibilities
Content Asset Management & Maintenance
- Provide guidance for accurately catalogued assets, accompanied by appropriate documentation.
- Work with agencies and internal resources to ensure final files meet completeness and compliance requirements.
- With Content Compliance & Governance, reinforce asset readiness for DAM across Content
Owners/Creators:
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- Ensure licensing and copyright information complies with Company standards and accompanies the content and assets.
- Ensure file standards/formats are correct.
- Ensure digital assets are tagged with relevant details—such as the creation date, file name, file type, and file category—in the form of metadata for enhanced organization and ease-ofsearch/use.
- Ensure file names for assets are descriptive, accurate, consistent, and reflective of how the assets relate to other files in the system.
- Recommend best practices and standards for metadata accuracy.
- Develop standard reporting processes for timely execution of projects and asset lifecycle.
- Guide or support asset related work (i.e.: conduct audits associated with assets such as YouTube videos, product recalls; running asset reports, making collections for teams, access to systems, global inquiries, taking down videos, archiving discontinued product content assets, etc.)
- Develop Standard Operating Procedures and associated training.
- Create best practices that serve Divisions and/or enterprise.
- Identify and implement continuous process improvements
Content Review & Approval System
- Provide functional knowledge to serve the business to set up projects and troubleshoot issues to resolve problems as needed.
- Partner with Division functions, Marketing Technology, and other functions to drive operational effectiveness.
- Create, administer, and maintain training materials, policies, procedures and other supporting documents.
- Train new resources and update current users as needed.
- Serve as primary contact for Division-specific internal audits.
Content Compliance, Standards & Guidelines
- Support Content Compliance & Governance team in setting standards for assets, such as file name criteria, separating images from artwork, media channel specifications, etc.
- Reinforce corporate licensing and purchasing process and requirements for stock imagery, music, and video.
- Assist with training materials, policies, procedures, and other supporting documents for stakeholders responsible for developing assets.
- Understand and help enforce corporate compliance related to content creation policies, guidance, and distribution. Navigate the organization to consult with necessary SMEs as needed.
- Consult with other content creators to ensure compliance, standards and leverage proper resources, such as Application Engineering, Global Medical Sciences, Technical Content Creators, etc.
- Train internal personal, external agencies and consult as needed.
WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
- Demonstrated experience creating and/or managing content within associated systems and processes that allow for operational effectiveness and efficiencies.
- Excellent Project Management skills with a strong competency in creating, improving, and driving processes, training, and organizational influence.
- Creative, technical, probing, and analytical aptitude.
- Outstanding attention to detail, coupled with solid follow-through and documentation.
- Collaborative, flexible and adaptable within a fast-paced, highly matrixed, highly regulated, and geographically diverse business environment.
- Strong verbal and written communication skills with ability to drive organizational alignment.
- Innate curiosity to discover and solve process deficiencies and efficiencies; and challenge the status quo.
- Desire to operate (and thrive) within an innovative and creative environment.
- Agile team player who will support change with enthusiasm, thoughtfulness, and a commitment to personal and team development.
- Self-starter, self-motivated, deadline-focused, and agile mindset with strong skills in multi-tasking.
- Bachelor's degree from an accredited institution, preferably in a related field such as Business Administration, Marketing, Marketing Communications, Journalism, Advertising, Public Relations, or Mass Communications.
- A minimum of four (4) years of Project Management experience, working in a Marketing environment, ideally in a regulated industry in a private, public, government or military environment
- (Medical/Healthcare industry experience highly preferred)
- Experience working with and driving Digital Asset Management systems, and other Marketing technology platforms.
- Working knowledge of Marketing asset development through digitization.
- Customer-centric mindset combined with contagious enthusiasm, passion, and curiosity
Job Id: 10403
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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Last updated on Aug 20, 2024