Senior Media Planning Manager

We are seeking an analytical and results-driven Senior Planning Manager to join our team. The ideal candidate will be responsible for day-to-day client leadership and for planning our flagship beauty client's digital marketing campaigns to drive ecommerce performance through search, social and programmatic display. This role requires a strategic thinker with strong analytical skills, a deep understanding of digital marketing channels, and the ability to build and maintain strong client relationships.

Key Responsibilities

Campaign Process and Planning:

• Develop and manage comprehensive digital marketing strategies and budget pacing across various channels, including PPC, social media and display advertising.

Client Relationship Management:

• Serve as the point of contact for the client across the account, ensuring high levels of client satisfaction.
• Work very closely with client lead and develop and maintain strong, long-term relationships with clients
• Understand clients' business goals, challenges, and industry trends to provide performance planning insights.

Performance Analysis and Reporting:

• Monitor, analyse, and report on campaign performance metrics using channel platforms and dashboards.
• Provide clients with regular performance reports, insights, and recommendations for improvement.
• Use data-driven insights to inform strategic decisions and optimise cross-channel campaign performance with the team.

Collaboration and Coordination:

• Work closely with internal activations teams to ensure campaigns are executed with best practice and guidelines process is followed for example media plans and taxonomy.
• Coordinate with external vendors and partners as needed to support campaign activities.

Budget Management:

• Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
• Ensure all financial reconciliations are completed on time and accurate

Requirements

• Experience in digital marketing, account management, or channel specific role.
• Strong proficiency in excel required
• Proven track record of managing and optimising digital marketing campaigns
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• Excellent communication and interpersonal skills.
• Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics or Adobe
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Certification in Google Ads, Google Analytics, or similar is a plus.

Key Competencies

• Analytical Skills: Proficiency in analysing performance data and providing actionable insights.
• Adaptability: Ability to manage multiple projects and adapt to changing priorities.
• Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
• Client Focus: Commitment to understanding and meeting the needs of clients.
• Communication: Strong verbal and written communication skills.
• Technical Proficiency: Familiarity with digital marketing tools and platforms.

Equal Opportunties

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviours

Last updated on Jul 24, 2024