Strategy Lead

JOB TITLE: Strategy Lead

LOCATION: Mumbai, India 

  

A LITTLE BIT ABOUT THE ROLE: 

We are looking for a skilled and results-driven Strategist to coordinate our various digital mediums and assist one of our known global clients in reaching specific goals. You will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, customer base, and improving user experience. 

Ideal candidates for this position should be innovative and social media savvy. Ultimately, the outstanding Strategist should have a firm grasp of the various digital touchpoints, steer our clients digital narrative, and drive highly effective digital campaigns. 

You’ll need to work closely with senior clients and our creative teams to meet tight deadlines and to optimise in real time. You’ll be developing digital strategies and working collaboratively with creatives to develop creative platforms and content ideas. 

  

YOU ARE RIGHT FOR THE ROLE IF... 

In terms of your skill set and experience, you have experience of developing digital campaign and content strategies that are commercially driven and creatively inspiring. You understand emerging culture, and how to engage diverse audiences across diverse platforms. You are good at drawing actionable insight from data and working in an agile way with multiple stakeholders to actions it.  You are great with clients, and an inspiring collaborator.

  

ABOUT THE TEAM YOU WILL BE JOINING 

We foster each other’s unique talents. We never stop looking for fresh possibilities and insights into ourselves, into the company, into the marketplace and into the way we work. We push ourselves to remain the experts in our field. We encourage each other to deliver more than is expected, and we consistently raise the bar on what’s possible. We love what we do, and we’re proud to show it. This positive, motivated attitude helps us face any situation we come across, every single day. 

  

 WHAT YOU WILL YOU BE DOING: 

• Play a core role within the our client teams; collaborating directly with Hub partners (including client, external agencies and specialists e.g. Search, Social, Media, CRM, E-commerce, Content and Data). 
• Guide and work with our client creative and community management teams to optimise campaign content in real time. 
• Help develop content that is creatively inspiring and that engages the consumer. 
• Help establish effective ‘ways of working’ with Unilever internal teams and specialist partners 
• Act as a content expert and advocate within client teams; advising on effective, best-practice approaches to content, sharing learnings and delivering case Studies. 
• Develop and implement effective digital & content strategies to meet client briefs across all necessary touch points 
• Drive content effectiveness through developing and leveraging insight from planning to optimisation 
• Identify insights/hypotheses to feed into Digital Hub campaigns 
• Work with Digital Hub team to identify content hypotheses and testing models. 

  

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE: 

• 7+ years of experience in the planning, development, management and measurement of brand content (gained in a digital, integrated or media agency, or at a client organisation, or publisher) 
• Proficiency in developing and executing digital overhaul strategies, including creative campaigns and shoot strategies, is required.
• Experience of planning social and digital content (including paid) 
• Experience in planning content strategies 
• Strong skills in analysing and finding actionable insight from diverse sources of data, including social listening and keyword analysis 
• An ability to cut through complexity and get to answers fast 
• Strong understanding of culture and emerging trends, and an ability to apply these to content thinking 
• Strong understanding of data analytics and methods of evaluating the effectiveness of content 
• Excellent influencing skills to work with a variety of clients and internal stakeholders 
• Excellent verbal and written communication skills 
• The ability to develop constructive relationships with creative teams and multiple business stakeholders.

Req ID: 10398

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Last updated on Aug 12, 2024