Marketing Manager

• Set up the marketing strategy for customer relation and product campaign following company goal and policy
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Design, build and maintain our social media presence
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

·         Age 25 – 35 years

·         BS/MS degree in marketing or a related field

·         Fluent in English (Chinese, Japanese or European languages is plus)

·         Proven working experience in digital marketing

·         Strong knowledge in User Acquisition

·         Demonstrable experience with marketing database, email, social media and/or display advertising campaigns

·         Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·         Experience in optimizing user landing and user funnels

·         Experience with A/B testing and multivariate experiments

·         Experience in setting up and optimizing Google Adwords campaigns

·         Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in online marketing and measurement

Last updated on Aug 28, 2022