About Us:
Our holding company is managing both the Endpoint and Fortrea Patient Access businesses. Endpoint is an interactive response technology (IRT®) systems and solutions provider that supports the life sciences industry to help sponsors and pharmaceutical companies achieve clinical trial success. Fortrea Patient Access is a hub services provider that supports patients as they seek to secure reimbursement for life-saving therapies through ensuring that they can successfully adhere to their treatment regimens. These two businesses enable us to uniquely support developers of breakthroughs, putting our colleagues at the forefront of therapy innovation.
Position Overview:
The Vice President, Marketing will play a pivotal role in building the marketing strategy and organization for the newly formed Endeavor holding company including the commercial/Fortrea Patient Access ("FPA") and Endpoint's RTSM offerings. This role involves overseeing both heads of marketing for each business line and managing shared services, including marketing operations, events, digital marketing, market research, and analytics. The ideal candidate will be metrics-driven, with a strong ability to develop and utilize quantitative and qualitative metrics to measure and drive performance, ensuring optimal budget allocation and spending.
Responsibilities:
- Oversee the heads of marketing for each business line (Endpoint Clinical and FPA).
- Build and manage a shared service function including marketing operations, events, digital marketing, market research, and analytics.
- Lead the development and management of the Endeavor holding company’s marketing technology efforts, including ownership of digital and social platforms.
- Select and manage vendors (including the procurement process) to ensure high-quality service and cost-effectiveness.
- Manage the execution of the brand strategies as developed for both business lines, evolving the positioning as needed in response to market insights
- Support the Head of Commercial in developing and assessing the progress of the overall commercial strategy.
- Collaborate with the sales team to develop and implement commercial strategies.
- Develop and oversee marketing budgets, ensuring efficient allocation and spending.
- Develop and implement quantitative and qualitative metrics to measure and drive marketing performance including strength of brand development post-launch and demand generation.
- Analyze marketing data to provide insights and recommendations for continuous improvement.
- Ensure that marketing activities are aligned with business objectives and deliver measurable results.
- Ensure the leadership “hears” the voice of the customer in decision-making, providing a consistent North Star in commercial discussions
- Work with the Communications team to integrate press strategies into marketing efforts
- Work closely with cross-functional teams to ensure cohesive and integrated marketing efforts.
- Support HR in aligning brand insights and strategy with overall change management and people initiatives.
- Communicate marketing plans, strategies, and performance to senior leadership and stakeholders.
- Foster a collaborative and innovative marketing culture within the team.
Education:
- Bachelor's degree, ideally in Marketing, Business Administration, or a related field.
- MBA preferred.
Experience:
- 10+ years of proven experience in a B2B healthcare marketing leadership role, preferably within a joint venture or multi-business line environment.
- 5+ years experience in health tech or pharma services. Strong preference for candidates with product marketing experience including technology-enabled services
- Expertise in developing and implementing marketing strategies and budgets and running marketing teams that include digital and operational responsibilities. This candidate needs to have built and run marketing teams that can scale.
- Proficiency in using marketing analytics and performance measurement tools.
Skills:
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Demonstrated success working collaboratively with sales and other departments on selling offerings, ideally at the enterprise level, to drive commercial success.
- Strong vendor management and negotiation skills.
- Excellent organizational and project management skills.
Endpoint Clinical does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Endpoint Clinical will be considered Endpoint Clinical property, and Endpoint Clinical will not pay a fee should it hire the subject of any unsolicited resume.
Endpoint Clinical is an equal opportunities employer AA/M/F/Veteran/Disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment, qualified applicants with arrest and conviction records.
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Last updated on Oct 15, 2024