Content Coordinator - Remote

• Collaborate with the marketing team to create, edit, and publish content across various platforms, including blogs, social media, websites, newsletters, and promotional materials.
• Ensure that all content aligns with brand guidelines, messaging, and company objectives.
• Assist in maintaining an editorial calendar to manage content distribution schedules.
• Coordinate with internal departments to ensure timely completion of content projects.
• Manage content workflows, including approvals and revisions, ensuring projects meet deadlines and quality standards.
• Optimize web content for search engines, using best practices to increase traffic and improve search rankings.
• Perform keyword research to inform content creation and track SEO performance.
• Use analytics tools (Google Analytics, social media insights, etc.) to monitor content performance and engagement metrics.
• Provide regular reports on content effectiveness and suggest improvements based on data.
• Assist with the creation and scheduling of social media posts, ensuring consistency in tone, messaging, and branding.
• Engage with audiences on social platforms, responding to comments and messages in a timely manner.
• Organize and manage the company’s content library, including photos, graphics, videos, and documents.
• Ensure all content is properly stored, tagged, and accessible for team use.
• Conduct research to stay updated on industry trends, audience preferences, and competitors' strategies.
• Propose new content ideas and formats based on research findings to keep content fresh and relevant.
• Ensure all visual content aligns with the written messaging and overall brand identity.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1-3 years of experience in content creation, coordination, or a similar role.
• Strong writing, editing, and proofreading skills.
• Familiarity with SEO best practices and content optimization.
• Proficiency with content management systems (CMS) and social media platforms.
• Experience with project management and ability to manage multiple tasks simultaneously.
• Basic understanding of analytics tools (e.g., Google Analytics) to track content performance.
• Excellent communication and collaboration skills.
• Strong attention to detail and organizational abilities.
• Ability to adapt to evolving trends and technologies in content marketing.
• Expertise with WordPress, Adobe Creative Cloud, HubSpot.
• Understanding of marketing principles.
• Capacity to learn and understand the nuances of the healthcare IT industry.

Last updated on Dec 11, 2024