We are seeking a Lifecycle Marketing Associate to join our team at AtoB. In this role, you will help design, execute, and optimize multi-channel lifecycle campaigns, focusing on email, SMS, and in-app messaging. The ideal candidate will have strong analytical skills, a passion for creating engaging and scalable customer journeys, and experience working with lifecycle marketing tools (HubSpot preferred). You will play a crucial role in improving customer retention, engagement, and lifetime value through data-driven strategies.
Primary Responsibilities:
- Develop and execute lifecycle marketing campaigns to nurture leads, engage existing customers, and reduce churn.
- Create personalized, high-quality content for campaigns, including copywriting, design, and messaging tailored to customer segments.
- Collaborate closely with the product, sales, and marketing teams to align lifecycle campaigns with overall business goals.
- Manage email marketing platforms, ensuring accurate workflows, triggers, and audience segmentation.
- Continuously analyze campaign performance, report on key metrics, and recommend data-driven strategies for improvement.
- Support the Lifecycle Marketing Manager in managing customer retention and churn reduction initiatives.
- Partner with third-party vendors and internal stakeholders to ensure the successful execution of lifecycle campaigns.
Essential Functions:
- Coordinate and manage campaign creation across multiple channels, including email, SMS, and in-app notifications.
- Implement automated workflows and lifecycle strategies, ensuring seamless execution and alignment with brand standards.
- Analyze and report on the effectiveness of lifecycle marketing campaigns, delivering actionable insights for continuous improvement.
- Maintain marketing collateral and ensure consistency across channels.
Qualifications:
- Bachelor’s degree in marketing, communication, business, or a related field.
- 2-3 years of experience in marketing, with a focus on lifecycle marketing, campaign management, and copywriting.
- Experience with HubSpot (preferred) or similar marketing automation platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, attention to detail, and the ability to manage multiple projects.
- Proficiency in Microsoft Office, Google Analytics, and Adobe Creative Suite.
- Experience working in a high-growth startup or tech environment (fintech or FAANG preferred).
Open to remote work in Los Angeles, CA, or San Francisco, CA.
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Last updated on Dec 2, 2024