Head of Growth

In 1999, Napster changed the music industry forever when it launched the world’s first peer-to-peer music-sharing service bringing music online for the first time. Napster revolutionized the way that fans discovered and accessed music by unlocking an unlimited digital jukebox of songs. For 85 million users, Napster was not only their first experience of digital music but also their first real social media experience as they were able to chat with millions of other music fans around the world.  

Napster is now the leading independent music streaming service having delivered more than $1BN to artists over the last 20 years.  The service offers music fans access to 170M tracks from their favorite artists, music videos, top editorial playlists and new AI and metaverse experiences. 

Napster is once again getting ready to revolutionize the music industry, capturing the massive opportunity presented by superfans who want to connect directly with their favorite artists and curators.  This will unlock unprecedented new creative and commercial opportunities for the entire music industry and creator economy. Backed by some of the top VC’s and Web3 investors, with an industry leading and visionary management team, Napster is perfectly positioned to regain its place as the #1 music platform and pop culture brand.   

Napster is seeking an experienced, creative, and passionate growth marketer to be responsible for leading Napster’s growth strategies and initiatives.  The ideal candidate will be comfortable being responsible for driving engagement and retention through innovative marketing strategies and campaigns using data-driven strategies. This role’s ideal candidate is an expert growth marketer with both client and agency-side experience with hands-on experience growing a D2C brand to millions of users worldwide.  The candidate should also be passionate about music and be excited to work with the Napster brand.

What you’ll do

• Establish Core Growth Marketing Competencies: Scope and help implement core MMP technology partners and any other relevant tracking platforms.  Set up all advertising accounts with key ad partners. 
• Strategic Leadership: Develop and execute comprehensive growth marketing strategies that align with company goals and objectives. 
• User Acquisition: Drive user growth through multi-channel marketing campaigns, including digital marketing, social media, content marketing, influencer partnerships, and more.
• Data-Driven Decisions: Utilize analytics and data insights to measure the effectiveness of marketing campaigns. Optimize marketing efforts based on performance metrics and user behavior data.
• Brand Building: Enhance the brand’s presence and reputation in the market. Develop and maintain a strong brand voice and identity that resonates with target audiences.
• Product Marketing: Collaborate with product teams to develop marketing strategies for new features and updates. Ensure that product messaging is clear, compelling, and reaches the right audience.
• Partnerships and Collaborations: Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive growth.
• Customer Engagement: Develop and implement strategies to enhance user engagement and retention. Create and manage community-building initiatives that foster a loyal user base.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Monitor spending and adjust strategies as needed.
• Team Development: Build and mentor a high-performing marketing team. Foster a culture of creativity, collaboration, and continuous improvement

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• Experience: 10+ years of experience in growth marketing, preferably working with D2C consumer entertainment or lifestyle subscriptions apps.  Proven track record of driving significant user growth and engagement.
• Skills:
• Strong understanding of digital marketing channels and tools.
• Proficiency in analytics and data-driven decision-making.
• Excellent leadership and team management skills.
• Creative thinker with a passion for innovation.
• Strong communication and interpersonal skills.
• Personal Attributes: Strategic mindset, results-oriented, proactive, and adaptable to a fast-paced environment.
• A love of music (listening, exploring, making) is a huge plus

Benefits

• Unlimited PTO
• Health Coverage
• Competitive salary
• Fully Remote

Last updated on Aug 16, 2024