Lifecycle Marketing Manager

We are looking for a Marketing leader to join our fast growing and category leading SaaS business. If you are looking to take on an impactful role in marketing a product that provides clear value to the world and is loved by its users, then keep reading!

PerformYard has developed a simple and effective product that drives our customer’s employee performance through the roof. Our long-term vision is to change the way performance is managed and measured in organizations of all sizes. To achieve this we need to add to our amazing team...that’s where you come in!

As the Lifecycle Marketing Manager, you will be responsible for developing and executing marketing strategies that maximize engagement and increase revenue from the time a prospect becomes a lead all the way through their customer journey. You will be a key driver of marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across prospect segments and life stages. This position requires a strong understanding of customer behavior, as well as the ability to leverage marketing automation tools to create segmented experiences at scale.

This is a 100% Remote position - now & forever

Requirements

What You’ll Do:

• Own ideation, strategy, and execution of lead and customer lifecycle campaigns to generate sales pipeline and increase customer retention
• Develop and execute email marketing campaigns, including promotional campaigns, product marketing campaigns, triggered messages, and nurture campaigns
• Design and implement experimentation plans to continuously optimize and improve campaign effectiveness
• Drive growth across key metrics (SQLs, Demos, Pipeline, Revenue) - measure success, optimize against targets, and report on performance on a regular cadence
• Analyze trends, develop actionable insights, and socialize relevant learnings across the organization
• Collaborate with cross-functional teams, including product, sales, and customer success to develop and execute integrated marketing campaigns.

What You’ll Bring:

• 6+ years of experience in lifecycle marketing/email marketing.
• 4+ years of B2B marketing experience
• Deep knowledge of the email landscape and best practices (deliverability, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience with CRM and marketing automation tools, such as HubSpot, or Salesforce.
• Strong understanding of customer behavior and segmentation.
• Excellent communication and collaboration skills.
• Advanced analytical skills and ability to use data to inform decisions.
• Extensive experience with A/B testing and experimentation.
• Strong understanding of HTML and CSS.

Sound like you? Apply now by clicking the link below!

Click this link to learn more about our SaaS platform: https://www.performyard.com/flexible-features

Benefits

In addition to your compensation plan we also have medical, dental, and vision health insurance benefits w/ HSA plan, disability insurance, 401k plan, generous PTO, paid holidays and other benefits.

Last updated on Jul 31, 2024