We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
About Cleo
Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.
Backed by some of the most well-known investors in tech, we’ve reached millions of people to support them throughout their financial lives, from their first paycheck to their first home and beyond. We're hitting headlines too. This year, Forbes named us as one of their Next Billion Dollar Startups, and we were crowned the 'Hottest Tech Scaleup' at the Europas.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
What you’ll be doing:
If you’re an experienced, customer-obsessed product marketing leader who is ready to embrace a rapidly developing product marketing function, this role is for you.
Cleo’s product marketing team represents the voice of the customer within our product development process and communicates the value of our products back to consumers. We focus on driving product adoption, engagement, and user delight.
This is a managerial role, reporting to the Chief Marketing Officer. The ideal candidate is based in London and willing to spend some time in our Shoreditch office. The extraordinary candidate is an American, or someone with extensive experience in the American market, living in London.
As our Product Marketing Director, you will:
- Manage: coach and mentor a small team of PMMs; foster a culture of collaboration, innovation, learning, and excellence
- Co-develop new products:
- Aid new product development from pre-ideation stage; through market testing, comparison and whitespace analysis, presenting market gaps and innovation opportunities to the wider business and working with product squads to initiate product builds
- Influence and work alongside the leadership team to gain buy in and alignment for new product strategy
- Lead product-specific go-to-market: Develop, evolve, and own GTM strategy for new and existing products, inclusive of:
- Product messaging and positioning
- Pricing and packaging of both existing and new features
- Influencing, synthesizing information, and driving consistency in GTM across functions (product management, product design, marketing design, commercial, user research, and more)
- Be the voice of our customer:
- Deeply understand how and why current and [most importantly] new users might engage with Cleo’s products, identify unarticulated needs, and collaborate with user research, analytics, and product to develop and execute inbound/understand roadmaps - inclusive of market testing, whitespace analysis, gaps analysis, and innovation opportunities
- Build and implement audience segmentation strategies relevant to the FinTech ecosystem
- Own competitive intelligence: Identify and analyze competitive offerings and deliver relevant updates to product and marketing teams
- Iterate with Data: Synthesize inputs, both qualitative and quantitative, across product, growth, marketing, user research, and the wider industry
- Communicate & Influence: Proactively collaborate across product squads and marketing teams on product developments, roadmaps, testing (both in-app and in external marketing), messaging, positioning, and more
- Drive product growth: Support product feature campaigns for existing product updates, working closely with CRM and performance marketing teams to deliver successfully
- Be our product spokesperson: As needed, be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
- Produce content: Co-develop product-based content (tutorials, demonstrations, videos, “how to” guides, case studies) in partnership with our creative studio, product, and engineering teams
- Drive impact: Measure success by tracking relevant metrics and KPIs
- Internal and external product expert: Develop and be able to simply communicate a deep understanding of Cleo’s capabilities
About you
- 8+ years of relevant experience in product marketing with proven track record of executing in high-growth and fast-paced environments
- Exceptional communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Embody a customer-obsessed mindset
- Proven track record of driving cross-functional alignment between Marketing, Product and Engineering teams
- Excellent project management and presentation skills
- Embraces teamwork, with a track record of successful collaborative projects across functions
- Proficiency in using data and insights to inform product and GTM strategy
- Experience in B2C product marketing is required
- Experience and/or demonstrable strong interest in AI technology required
What do you get for all your hard work?
- A competitive compensation package (base + equity) with reviews every 8 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a level 5 role and we can pay up to £140k p.a depending on experience.
- Work at one of the fastest-growing tech startups, backed by top VC firms like Sofina, Balderton & EQT Ventures.
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility: We treat you as humans first, employees second. Because we can’t fight for the world’s financial health, if we’re not healthy ourselves. This means all the usual perks but it also means flexibility. We take pride in being a flexible workplace that trusts our Cleople to deliver their best work, giving you the autonomy to structure your day around morning drop-offs to school or daily dog walks.
- Hybrid-first: Join our hybrid-first team, where we blend the best of both remote and in-office work. We expect our team members to be in our London office 1-2 times a week. On Thursdays, we buy you lunch but you can come to the office on whichever days work best for you!
- Other benefits;
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- Check out our new benefits package here: https://web.meetcleo.com/blog/big-benefits-energy-the-latest-cleo-employee-benefits
- 6% employer-matched pension in the UK
- Company-wide performance reviews every 8 months e.g every 2 terms, in line with our termly cycles (Jan-April, May-Aug, Sept-Dec):
- Generous pay increases for high-performers and high-growth team members
- Equity top-ups for team members getting promoted
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- And many more!
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Last updated on Aug 9, 2024