Senior Growth Marketing Manager

Senior Growth Marketing Manager

Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K.  While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their  financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London. 

*Banking services provided by MVB Bank, Inc., Member FDIC

The paid growth marketing team at Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. The team oversees testing and growth across paid search, programmatic and direct site buys/partnerships. As Senior Growth Marketing Manager at Credit Karma your role will be tol oversee our strategy, testing and growth across performance-based direct site partnerships. You will also manage select digital marketing platforms and will be a key contributor and stakeholder in owning and growing projects focused on personalization and offsite marketing offers. 

What You’ll Do:

• Lead strategy and execution for creating and growing our paid marketing direct site partnership efforts
• Manage select marketing platforms in the programmatic space while driving continual growth
• Partner closely with product marketing,analytics, partner success and in-house creative to ensure we are delivering best in class targeting and messaging for our members and non-members
• Present  out to key stakeholders regarding channel growth and personalized marketing efforts that exist off of Credit Karma
• Analyze performance and identify trends and levers for optimization

What’s great about the role:

• This is a high visibility position that offers the opportunity to make a large impact to our growth marketing team and grow our site partnership marketing from the ground up
• This role will also support an extremely innovative project to bring personalized financial offers to life in the paid marketing space
• Partnering with best in class marketers and creative teams in order to bring Credit Karmas value to life

Minimum Basic Requirement: 

• Bachelors Degree (MBA preferred)
• 5+ years of experience in performance marketing with at least 3+ years in  programmatic
• 3+ years of direct site media buying experience

Preferred Qualifications: 

• Outstanding communication skills at all levels of the marketing and product organizations, ranging from VPs to individual contributors
• Strong mentorship and coaching skills with track record of educating junior team members. 
• Demonstrated ability to stand up new programs and improve processes for strong performance and efficiency
• Previous experience presenting results and strategy to senior stakeholders
• Strong analytical background. Ability to identify marketing trends and improve performance through optimization. 
• SQL experience a plus.

Header to use - Benefits at Credit Karma includes:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December

Last updated on Aug 5, 2024