WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
Position Overview: The Director, Content at WalkMe is responsible for developing and executing a comprehensive content strategy that aligns with our brand voice, supports our marketing objectives, and drives user engagement across all channels. This role will lead our content team, oversee content strategy, production, repurposing and distribution and collaborate with various departments to ensure consistent, high-quality content that resonates with our target audience and drives intent.
What You’ll Own:
- Develop and implement a content strategy that supports WalkMe's business goals and brand identity
- Lead and mentor a team of content creators, including writers, editors, and multimedia specialists
- Oversee the creation and distribution of various content types, including blog posts, whitepapers, case studies, videos, and social media content
- Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
- Establish and maintain editorial guidelines and content calendars
- Analyze content performance metrics and adjust strategies to optimize results
- Manage content budgets and resources effectively
- Stay up-to-date with industry trends and best practices in content marketing and digital adoption
- Develop and maintain relationships with industry influencers and thought leaders
- Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms
What You’ll Need to Succeed:
- 7+ years of experience in content creation and strategy, preferably in the B2B SaaS industry
- 3+ years of experience in team management and leadership roles
- Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
- Proven track record of developing successful content marketing strategies and executing high-performing campaigns
- Experience working in fast-paced, high-growth technology companies
- Excellent writing, editing, and proofreading skills
- Strong understanding of SEO principles and content optimization techniques
- Proficiency in content management systems and analytics tools (e.g., Google Analytics, SEMrush)
- Familiarity with design tools (e.g., Adobe Creative Suite) and video editing software
- Familiarity and hands-on experience with Gen AI tools for content analysis, iteration and creation.
- Experience with marketing automation platforms (e.g., Pardot, Marketo)
- Strong project management and organizational skills
- Ability to translate complex technical concepts into easily understandable content
At WalkMe, we are dedicated to building a workforce that reflect the diversity of our global community and clients we serve through inclusive programs and initiatives including: Competitive salary and performance-based bonusesHolistic benefits with comprehensive health, dental, and vision insurance, fitness reimbursements and other wellness perks Generous paid time off and flexible work arrangements, including hybrid work optionsProfessional development through continuous learning and focused career development opportunities including conference attendance Stock options and 401(k) matchingSupportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.Volunteer Time Off: We encourage team members to become involved in their communities, granting everyone 8 hours of paid time off to spend volunteering through WalkMe or at a place of their choosing. We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation. We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. If you require accommodation for any part of the recruitment process, please send a request to recruiting@walkme.com.
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Last updated on Oct 29, 2024