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What you'll do
- Oversee planning and execution of the global acquisition marketing program.
- Manage and optimize a large, multi-million-dollar acquisition marketing budget.
- Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership.
- Oversee relationship with various ad account managers, working with each channels to improve campaign performance.
- Measure impact of marketing programs on customer behavior, apply insights to refine strategies.
- Partner with BI teams on tests and analysis for campaign performance.
- Lead a team of performance marketers focused on paid channels, actively optimizing campaigns to meet business goals.
- Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results.
- Collaborate with other parts of the business including growth creative marketing, ASO, product managers, analytics, and leadership, sharing progress, learnings and best practices.
About you
- 6-8 years of experience in acquisition marketing.
- Proven ability to manage and optimize a multi-million-dollar acquisition marketing budget.
- Strong analytical skills in measuring acquisition funnel metrics, assessing campaign performance, and implementing optimizations.
- Proficient in Excel and other data analysis tools; SQL knowledge is a plus.
- Excellent verbal and written communication skills.
- Experience in hiring and managing media buyers.
- Deep understanding of direct marketing principles and best practices.
- High standards with keen attention to detail.
- Ability to strategize effectively while staying on top of tactical execution.
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Last updated on Jan 28, 2025