Director of Sales & Advertising

• Demonstrate leadership in accordance with Lyric’s mission and vision.
• Work in collaboration with the Senior Director of Marketing & Audience Development and Vice President, Marketing & Communications to conceive and oversee innovative marketing plans to accomplish established marketing and sales objectives. 
• Achieve revenue and ticket goals by planning, developing, implementing, and evaluating advertising, direct mail, e-marketing, and promotional activity action plans. 
• Establish metrics and track goals and benchmarks by maintaining reports for revenue and sales.
• Assist with providing forecasts, revenue tracking, and expenditure reviews to ensure plans are on track. 
• Coordinate detailed schedules, timelines, costs, and expected ROI for each action item. Adjust program based on sales projections and actual ROI. 
• Manage customer-focused direct response channels, including e-marketing, direct mail, and other media. 
• Write copy for direct marketing, advertising, and collateral materials tilted to a wide range of segments.
• Work in conjunction with Lyric’s in-house digital marketing team on scheduling and content related to digital and social advertising, social and SMS platform messaging.
• Work in conjunction with Lyric’s media buying agency to determine media mix, including print, radio, television, digital, outdoor, and promotional spending. 
• Articulate sound messaging strategies within campaigns that integrate both customer and show insights. 
• Collaborate with fellow marketing staff to develop strategic partnership activities and implement the plan on identified opportunities. 
• Craft and implement strategies for customer acquisition, activation, retention, and win back marketing through CRM segmentation and database exploitation. Increase cross-season attendance by spearheading targeting customer segments with customized messaging and personalized content. 
• Oversee creation of all advertising materials, including photos, video, and written descriptions. 
• Participate in the development of annual marketing budgets.
• Contribute to pricing strategy for both subscriptions and individual show sales.
• As part of a team, provide oversight for marketing operational systems including project management, proofing, and organizational software.
• Manage and mentor a team of three marketing roles that support sales, advertising, and marketing functions, including the Manager of Art Direction and Visual Identity; Marketing Project Manager; and Marketing Associate for Advertising and Promotions.
• These duties may change as Lyric’s leadership identifies the need at any time.

• Bachelor's Degree from an accredited college or university in Marketing, Arts Marketing, or equivalent experience.
• More than 5 years of marketing experience with at least 2 years of managerial experience with proven successes in the development and execution of integrated marketing campaigns across multiple channels.
• Working knowledge of and comfort working with:
  • CRM expertise (Tessitura a strong plus)
  • Microsoft suite of products
  • Project management and proofing platforms (Asana and/or Ziflow a plus)
• Strong communication, time management, leadership, interpersonal and organizational skills. 
• Experience in writing compelling sales copy for multiple platforms. (Samples required as part of interview process.)
• Passion for the performing arts, especially opera. 
• Effective budgeting skills and a demonstrated ability to work with limited resources while still being creative and effective. 
• Ability to manage multiple projects simultaneously in a fast-paced environment. 
• Ability to prioritize work, use good judgment, pay attention to detail, demonstrate a strong sense of urgency, and carry projects through to completion in a timely manner. 
• Results-oriented team player with the ability to take initiative and drive programs. 
• Subject matter expert in consumer behavior and direct marketing principles.
• Must be highly self-motivated and capable of working independently and collaboratively.
• Must thrive in a fast-paced, multi-channel environment.

• Ability to occasionally oversee evening or weekend functions, deployments or performances.
• Ability to operate a computer, and to handle other office equipment.

Last updated on Nov 15, 2024