Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent advertising agencies. As a single point of entry into the world of digital media, Pathlabs is a true extension to an agency’s team combining the best of in-house teams and media vendors. We double down on service-based solutions in a product-obsessed world, handling all of the planning, execution, optimization, analytics, and reporting for agencies. 

The company's primary objective is to equip agencies with the right people, workflows, and technology; by doing so, we enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution.

What You’ll Do

At Pathlabs, we believe that great content has the power to drive lead engagement, inspire action, and elevate our brand. We are looking for an experienced Content Marketing Manager to own and lead our content marketing strategy, production, and execution. In this role, you will manage the entire content lifecycle, from ideation to distribution, ensuring our voice is consistent across all channels and resonates with our audience. You will be responsible for creating compelling content that supports Pathlabs’ thought leadership, SEO, and social media efforts while also driving meaningful business results. 

The ideal candidate is a creative thinker, expert storyteller, and data-driven marketer with the ability to manage multiple content projects across platforms and channels. If you’re passionate about creating high-quality content that connects with audiences and drives impact, we want to hear from you. 

Key responsibilities include, but are not limited to:

Content Strategy & Editorial Ownership

• Develop a strategic content marketing plan across thought leadership, blogs, social media, and more. 
• Manage Pathlabs’ editorial calendar and ensure all content deadlines are met.
• Owner of all content ideation, fueling and executing idea pipeline for upcoming content pieces. 
• Work closely with internal and external subject matter experts (SME) to gain understanding of Pathlabs’ offerings for content creation.
• Serve as the primary copywriter for all external-facing materials, ensuring clarity, consistency, and adherence to brand guidelines. 

Thought Leadership & 10X Content 

• Lead the development and execution of high-impact thought leadership content (including, but not limited to e-books, trend reports, infographics, POVs, webinars, and more), ensuring it aligns with Pathlabs’ goals and vision.
• Drive thought leadership content production across multiple channels, including Pathlabs’ blog, social media, and more. 
• Ensure consistency, accuracy, and alignment with our brand voice across channels. 

Search Engine Optimization (SEO)

• Own the end-to-end SEO strategy, managing both front-end and back-end SEO efforts, as well as vendor relationships.
• Produce and execute SEO-friendly blog posts for the Pathlabs blog, collaborating with external partners to determine ideal topic ideation and more.
• Optimize website content and landing pages for search engines and user experience. 

Blog & Landing Page Content

• Produce and oversee the creation of blog posts, landing page content, and other web-based materials, ensuring they are optimized for engagement and conversions.

Social Media Management

• Lead content production, posting, and management of social media channels, ensuring content is engaging and aligns with Pathlabs’ broader marketing strategy.
• Collaborate with internal stakeholders and external partners to drive brand awareness, engagement, and lead generation through social media.

Awards & Recognition Programs

• Develop and manage award submission strategies, including industry accolades and “Best Place to Work” recognitions, to enhance Pathlabs’ visibility and reputation.

Reporting & Analytics

• Become an expert of Pathlab’s proprietary data platform to identify trends and insights across client spend to inform content. 
• Conduct content analysis, report results and recommend changes to content strategy on an ongoing basis. 

What You Will Bring 

• 5-7 Years Experience in Content Marketing
• Experience with a corporate B2B brand or in-house marketing team is required, AdTech industry experience is preferred. 
• Proven experience with content production across thought-leadership initiatives.
• Strong understanding of SEO strategies (front-end & back-end) with a proven track record of vendor management.
• Expertise in producing and managing blog content and website copy.
• Hands-on experience with social media content creation, posting, and community management.
• Strong organizational skills to manage editorial calendars and award submissions.
• Excellent copywriting and copyediting skills with the ability to serve as the primary editor for external-facing materials.  
• Excellent communication and organizational skills
• Highly motivated to excel with a strong work ethic and initiative
• Resourceful, dependable, and able to manage multiple projects and deadlines simultaneously
• Ability to work independently and in a team-oriented environment.
• Alignment with Pathlabs’ Core Values:
  • Unforgettable Service 
  • People First 
  • Own It 
  • Master the craft 

Nice To Have, Not Required

• Ability to craft effective paid ad copy across digital channels.
• Familiarity with e-mail marketing strategies and copywriting.
• Social media video editing experience.
• Experience with social media management platforms, like Sprout Social. 
• Previous experience with public relations, including managing press releases and media outreach. 

• Unlimited Paid Time Off & 13 paid holidays annually
• Health, Dental, Vision and Life Benefits with generous company contribution including a zero-cost option.
• HSA-eligible insurance option with a company contribution 
• 401k with 3% company match 
• Hybrid workplace with in-office, flexible and remote options
• Dog-friendly office
• Employee Assistance Program with up to 8 free counseling sessions for anyone in your household (even if not enrolled in our insurance)
• $250 annual match available when a donation is made by an employee to an eligible charity organization. 
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs

**This position is not eligible for immigration sponsorship.

Commitment to Inclusivity 

Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals. 

Interested? 

Please submit a cover letter, your resume, and a writing sample. 

Last updated on Nov 18, 2024