Growth Marketing Associate, Influencer

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Today Rocket Money has acquired more than 5 million members and is changing the way users understand their finances using a suite of valuable services that save both time and money! We’ve hit the #1 app spot under the App Store’s finance category while continuing to raise the bar in performance. 

Reporting to our Senior Growth Marketing Manager, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth. You will play a role in the execution, analysis, and optimization of all things Influencer and partnerships. This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow.

ABOUT THE ROLE 🤹‍♀️

• Responsible for influencer sourcing, outreach, contract and rate negotiation, campaign execution, and campaign analysis.
• Support and own day to day optimizations and operations of user acquisition through the Influencer channel with meticulous attention to detail.
• Contribute to the strategy and execution of the Influencer channel to rapidly expand our reach while exceeding ROAS targets.
• Act as the key point of contact for influencers, talent managers, and agency partners to create strong relationships that maintain Rocket Money’s position as a world-class growth team.
• Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with the growth team’s goals.
• Brainstorm with our creative team to ensure our creative briefs are best-in-class.
• Work cross functionally with Digital and Creative teams to strategize repurposing influencer content for digital ads, including making recommendations, negotiating usage rights, collecting assets, and tracking usage fees.
• Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.

ABOUT YOU 🦄

• 1 to 2 years of professional experience in a performance oriented media buying role
• Experience in digital marketing, offline marketing, media buying/planning, or other influencer-based marketing channels. 
• Experience in influencer marketing is a plus, but not required. 
• Excellent communication skills (Slack / email / phone / within team / with partners).
• Advanced Excel skills.
• Excited to voice opinion, give and receive feedback.
• Comfortable prioritizing multiple time sensitive tasks and executing under pressure.
• Love for taking initiatives and being a self starter.
• Insatiable curiosity and eager to make an impact .

BONUS POINTS 

• Experience with BI tools such as Looker

WE OFFER 💫

• Health, Dental & Vision Plans
• Competitive Pay
• Matching 401k
• Unlimited PTO
• Lunch daily (In-office only)
• Snacks & Coffee (In-office only)
• Commuter benefits (In-office only)

Additional information: Salary range of $60,000 - $80,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skill, and experience.

Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Last updated on Jul 30, 2024