Scholar Rock is a biopharmaceutical company that discovers, develops, and delivers life-changing therapies for people with serious diseases that have high unmet need. As a global leader in the biology of the transforming growth factor beta (TGFβ) superfamily of cell proteins and named for the visual resemblance of a scholar rock to protein structures, the clinical-stage company is focused on advancing innovative treatments where protein growth factors are fundamental. Over the past decade, the company has created a pipeline with the potential to advance the standard of care for neuromuscular disease, cardiometabolic disorders, cancer, and other conditions where growth factor-targeted drugs can play a transformational role.
Scholar Rock is the only company to show clinical proof of concept for a muscle-targeted treatment in spinal muscular atrophy (SMA). This commitment to unlocking fundamentally different therapeutic approaches is powered by broad application of a proprietary platform, which has developed novel monoclonal antibodies to modulate protein growth factors with extraordinary selectivity. By harnessing cutting-edge science in disease spaces that are historically under-addressed through traditional therapies, Scholar Rock works every day to create new possibilities for patients. Learn more about the company’s approach at ScholarRock.com and follow @ScholarRock and on LinkedIn.
Summary of Position:
This is an exciting opportunity for an experienced and passionate patient marketing leader to play a critical role in enabling the successful launch of apitegromab, the company’s phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Director of Patient Marketing will have the opportunity to help build and lead the patient strategy of Scholar Rock as well as shape and execute the launch strategy for apitegromab. A key aspect of the role is to demonstrate Scholar Rock’s core values, emphasizing bringing value to patients. The Director of Patient Marketing will work cross-functionally to establish an innovative patient engagement multi-channel plan to help educate and build ambassadors for Scholar Rock’s first commercial medicine. This is a high-impact, high-visibility role with a unique opportunity to lead in an entrepreneurial environment and affect the trajectory of the company’s first launch.
Position Responsibilities:
- Develop strategic direction for patients and their families’ building ambassadors for the brand with a robust retention strategy.
- Lead the unbranded campaign for patients and execution of customized tactics
- Lead the development of consumer competitive strategy to address current and future competitors.
- Design and lead patient conference plan and elevate presence at key conferences
- Strong strategic partner with HCP marketing, marketing operations, US medical, field teams, advocacy and Patient Support Services team to ensure appropriate and compliant strategic alignment, collaboration and executional excellence
- Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy
- Clearly communicate and champion brand strategy with key stakeholders internally and externally.
- Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey
- Support patient hub lead in delivering a high-quality patient experience from initiation to first infusion and ongoing support
- Providing subject matter expertise around digital ecosystem design, including best practices around programmatic, social media, SEO/SEM, and third-party partnerships.
- Reporting on digital performance and deriving actionable insights and recommendations, including partnering with advanced analytics team to demonstrate value of digital spend to the business.
- Lead the development and execution of the patient support program brand identity and content
- Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging
- Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment
- Lead the Patient Support Services Brand Plan - identifying patient journey pain points, understanding brand priorities and aligning to strategic pillars
- Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs
- Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management
- Inspire the team to embrace a patient focused mindset in all deliverables
Candidate Requirements:
- Minimum 10 years of pharma/biotech commercial experience
- Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning)
- Previous product launch experience, preferably in rare and/or neuromuscular disease
- Outstanding project management, cross-functional collaboration and communication skills
- Heightened focus on patient centricity
- Thorough understanding of regulatory and compliance requirements
- Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines
- Team oriented and willingness to go the extra mile
- Demonstrates emotional intelligence by seeking to understand before reacting.
- Performance orientation and ability to drive, work and deliver along agreed timelines.
- Readiness to travel (up to 30% of the time)
Scholar Rock is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Last updated on Oct 1, 2024