Demand Generation Lead

About us:

Parabola is the spreadsheet alternative where you combine the data running throughout your company and create automated processes.

Pull in data from any source you can imagine—from scattered spreadsheets and tools, to emails and PDFs—and build logic that replicates the manual work you do every day. Use our canvas to combine and transform your data, and surface the results to the right people at the right time so you can do more with the data you rely on. In the process, you’ll codify the steps for every workflow you manage so they become repeatable, shareable, and usable for the whole team.

Create solutions for the problems you’ve always wanted to solve, and make your work more shareable and impactful along the way.

Parabola is proud to serve companies like Flexport, Sonos, Uber Freight, Brooklinen, and Chubbies and is backed by OpenView Partners, Matrix Partners, Thrive Capital and more.

About the role:

Parabola is looking for an ops and process savvy Demand Generation Lead to join our team in our quest to get Parabola into the hands of as many operators as possible. While this primarily will be through email, we’d encourage and support getting creative through other tactics as well. You’ll report to the Head of Marketing.

Our Demand Generation Lead will primarily be responsible for deploying and measuring the efficacy of top-of-funnel email programs designed to move a specific group of accounts through the funnel (i.e. an ABX motion).

The ideal candidate is a creative, data-and-ops-driven marketer who has a passion for leveraging modern tools to identify, contact, and convert prospects and accounts – helping us drive toward our ambitious revenue goals.

This is a unique and exciting role for the right person – your current position might be center around Demand Generation, GTM Operations, Business Development – or somewhere in-between.

Here’s what you’ll do:

• Ideate, execute and track the efficacy of scaled/automated outbound email playbooks in a 1-to-many context, in pursuit of generating awareness amidst target accounts and moving them through the funnel
• Architect a modern GTM stack, identifying and implementing opportunities to stand up new automation and creative personalization tactics
• Make recommendations and deploy tests to continuously improve our messaging, scaled personalization and ICP-targeting to help us deliver on pipeline goals
• Work with the broader GTM team to identify and roll out new triggers, signals or other 3rd party data points that we can leverage for powerful campaign
• Partner with sales, product and the broader marketing team to roll out and capitalize on campaigns & tactics within various audiences

What (we think) you’ll need to do it:

• 3-6 years of Demand Gen, GTM Ops or Biz Dev experience at high growth B2B SaaS companies with a track record of delivering on concrete top-of-funnel goals
• Demonstrated success in executing and scaling high performing and creative email marketing campaigns using a modern tech stack (Outreach, SFDC, Hubspot, Clay, Apollo, LI Sales Nav, etc)
• Excellent communication, writing and interpersonal skills possessing the ability to engage with a broad range of clients, prospects and colleagues
• You have a deep ownership mindset (you run to the fire and like solving the hard problems)
• You're excited to join a hybrid team and work out of our NYC or SF office ~3 days a week.

Nice to haves:

• You’ve spent time selling into consumer brands or freight companies and are familiar with the ops/supply chain space

OTE Range: $175,000-$200,000

This OTE represents the minimum and maximum for this role based in San Francisco and New York. The salary given for this position is dependent on multiple factors, including years of experience, interview performance and anticipated responsibilities of the role. Our base salary is one component of Parabola’s competitive total package, which also includes equity and premium health and wellness benefits.

Last updated on Aug 5, 2024