Director of Audience Development

Future B2B (a division of Future PLC) is a combination of proprietary technology and well-known brands, including SmartBrief, ActualTech Media and ITPro. Future B2B reaches millions of readers and delivers an unparalleled experience across newsletters, advertising, lead generation, content creation, webinars and live events.

What you'll be doing...

The Director of Audience Development will be responsible for accelerating the growth of Future B2B’s email subscriptions, website traffic and webinar attendees. In addition to growing audiences, this role will work closely with our editorial and product teams to further develop our existing audiences by evolving the subscriber journey, implementing new retention strategies and increasing reader engagement. Outside-the-box thinking and attention to detail are required to succeed in this role. This role will report to the VP, Product & Marketing.

Key Responsibilities

• Develop strategies and playbooks to grow audiences across all of Future B2B’s channels: email, web, print, events and webinars.
• Closely manage existing audiences and deliver monthly reporting around audience growth and engagement
• Work collaboratively with Editorial and Product to implement new ways to interact with audiences and increase on-platform engagement
• Run competitive analysis to ensure product market fit and implement strategies to maintain an edge over competitors
• Constantly test and evaluate audience acquisition partners and vendors 
• Partner with Sales, Editorial and Partner to determine the best use of the audience budget
• Create new reports and dashboards in partnership with our BI team to enhance our ability to track our audience growth initiatives

Experience that will put you ahead of the curve...

• A minimum of 7 years of experience in an audience development, growth marketing,  product marketing or advertising role, preferably at a digital/advertising/publishing company
• Results-driven self-starter who can manage multiple projects simultaneously
• Outside-the-box thinking and a love for numbers and data
• Excellent written, verbal and interpersonal skills
• A proven track record of working cross-functionally across multiple departments and teams
• Comfortable presenting ideas to various audiences, including senior management

What’s in it for you… 

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.

Additional benefits include 401k match and health Insurance; ranging from medical to dental and even vision care.

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family C4

Please note, the salary range for this position is $110,000-$120,000

This is a Remote based role. Future US is currently eligible to hire in 34 states - Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin,  Kentucky.

Who are we…

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

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Last updated on Jul 26, 2024