CRM Manager

What is TransferGo?

TransferGo is a fast-growing fintech scale-up that offers online money transfers to over 160 countries with high speeds, low fees and no hassle. 

We’re striving to make the world a fairer place for migrants by providing tailored, more affordable financial services that makes their hard-earned money go further. Over 370 employees in offices across Europe are building a brilliant, relevant product supported by outstanding customer service. 

We’ve come this far by building a talented, diverse workforce on a fair culture of trust, empowerment, and fun. And because our people understand the challenges our customers face, they’re better placed to make life easier for our customers around the world—7 million of them, and counting.

Our Growth team plays a critical role in shaping the way we serve our customers and, to make sure we’re doing that in the best way possible, we’re now looking for a talented CRM Manager to handle the development and delivery of our communications with our customers.

Here’s what you’ll be doing:

• Define and execute the CRM strategy based on a deep understanding of our customers and their lifetime moments and product journeys
• Deploy segmented, relevant marketing campaigns across multiple channels in a timely manner and of a high standard that excites customers and promotes the TransferGo brand in the best possible way.
• Build, manage and improve automated workflows for utilizing the CRM system and managing the customer journey
• Align with data, product and engineering teams, third parties and the rest of our marketing team to ensure the latest segmentation, models and classifications are used in CRM marketing
• Work closely with Product Marketing to improve user experience, activation and retention rates
• Analyse and report on campaigns to support customer acquisition and retention
• Ongoing management and segmentation of the database
• Define, monitor and report on KPI’s for customer engagement programmes and be able to communicate performance clearly to different audiences
• Continue to drive new strategies across the customer lifecycle, that improve key KPIs (activation/retention rates) and continue to strive for 121 personalisation across all existing campaigns
• Become an expert in our CRM platform (Braze) and any subsequent solution investments
• Regularly identify trends in CRM, best practices and new innovative ideas

Here’s what we’d love from you:

• 3-4 years of experience in CRM marketing, preferably in the mobile app space
• Experience in CRM segmentation, campaign management and delivery
• Proficient working with Braze as a CRM platform
• Good knowledge of GDPR
• Ability to work on multiple initiatives at once with short timeframes and deadlines
• Understanding of personalisation in on/off platform communications

We’d also love you to be:

• An enthusiastic self-starter with a go-getting attitude and great customer focus
• Able to adapt quickly to dynamic, fast-paced and entrepreneurial environments
• Dynamic – an initiative-taker and solution-finder with entrepreneurial spirit
• An extremely organised person, capable of calmly organising others
• A strong copywriter, able to critique, improve and proofread copywriters’ suggestions

What we believe:

At TransferGo, we do the work that matters, prioritising our customers above all else. But special treatment isn’t reserved just for customers – we go above and beyond to help our colleagues and our company succeed, too, building trust and being transparent all the way. 

We take risks, learn from our mistakes and own what we do – and, by aspiring to be our best, we challenge ourselves to grow. This comes from knowledge-sharing and collaboration – and, of course, a hefty amount of fun!

Some of our best benefits

• Being part of an exciting and growing fintech scale-up community
• A competitive salary package
• Private health insurance (after 6 months of employment)
• A guaranteed training budget of £1,000
• Flexible working hours, with the opportunity to work from home
• A friendly atmosphere and stimulating environment (pet-friendly office, team events, snacks and drinks in the office, team buildings, ‘fun’ budgets and events)

We’re really excited to have a new CRM Manager on the team. If this sounds like the job for you, go for it – send us your application!

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Last updated on Jul 31, 2024