Roles and Responsibilities:
This position would serve and a guideline product and brand develop between vendors and Argentina, Paraguay & Uruguay market. Also, as bridge with Finance, Logistics, Vendors, Publishers and all Local Teams with the idea to add value and bring revenue to S2G operations.
Functions:
o Leadership
o Constant search for improvement opportunities within the marketing team.
o Supervise Colombian brand and Trade Marketing efforts.
o Secure implementation of all projects and regional pillars throughout the country guaranteeing success.
o KPI´s management with sales data.
o Country expansions and channels plan Online, Market Places and retails point of sales.
o Management ATL – PR – BTL & Digital agency is required.
o Business Development
o Search for business opportunities and new channels with potential vendors and brand alliances
o E-Commerce Strategy
o Development a strong online strategy a cross Colombia.
o SEO - SEM
o Leads Generation
o Data Base
o Product Launches
o Develop general marketing strategy
o Implementation´s control
o Country KPI (Sales Data)
o Product Management
o Supervision of product performance (Sell through)
o Evaluate product tactics and sales strategy to improve life cycle
o 3erd Party vendor Management
o Partners´ first contact.
o Partners’ Marketing Funds negotiation.
o Develop a Brand and Marketing strategy for Argentina, Paraguay and Uruguay.
o Trade Marketing Projects
o Identify POS needs and develop strategy.
o Shelf share analysis and POS productivity Colombia by retail.
o Present plans and negotiate funds with partners.
o ROI analysis on investment programs.
o Promoters
o Secure tools and guarantee promoter’s structure excellent execution in Argentina.
o ROI analysis on promoter’s investment programs and structure expansion.
o Implement retail´s trainee programs to ensure high standards of promoters, store managers and floor sales man.
o Local Events
o Supervise the correct implementation by Local teams.
o Budget (AD&PRO)
o Define Argentina, Paraguay & Uruguay Marketing budget according P&L by commercial area.
o Internal budget supervision and regional report
Last updated on Sep 13, 2024
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