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Marketing Lead

lalamove · 30+ days ago

Manila

Negotiable

Full-time

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About Lalamove

Founded in Hong Kong in 2013, Lalamove is an on-demand delivery platform born with a mission to empower communities by making delivery fast, simple, and affordable. At the click of a button, individuals, small businesses, and corporations can access a wide fleet of delivery vehicles operated by professional driver partners.

Powered by technology, we seamlessly connect people, vehicles, freights and roads, moving things that matter and bringing benefits to local communities in 11 markets across Asia and Latin America.

The Marketing Lead reports directly to the Marketing Manager and is responsible for planning and implementing marketing activities to promote Acquisition and Engagement. He/She designs campaigns to strengthen the Image / branding and uses creativity and expertise to design ways to manage and deliver the brand's message to new and existing partners.

What you'll do:

Image Builder: Upholds the Lalamove Image we want to uphold to our Partners and to our Users. The day to day activities revolve on campaign development, but also ensures that other teams align to the vision, character and personality of a Lalamove Partner.
Strategy & Campaign Development: Identifies the best communication materials to maximize exposure and delivery of message for a monthly or tactical objectives which includes both offline and online activations. Meets vendors for prospective media tools and new trends for advertising/communication. Campaigns must always be engaging and refreshing, and ensures all campaigns and marketing materials meet deadlines.

Leads/Acquisition: All organic and paid (Ads) activities strategized must funnel to meeting the monthly target Driver Leads.

Administrative: Ensures that all department/unit processes are properly documented and up-to-date. Sets and monitors Marketing budget.

What we seek:

Detail Oriented: Able to manage details in setting up campaigns and delivering analysis
Test & Learn Mentality: To be open enough to try new channels & formats and learn from them. A/B testing targeting, strategies and creatives.
Problem-solver: To be able to find creative execution for Retention
High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.

What you'll need:

A relevant degree in Marketing Management, Advertising or Business Management
Minimum 5 years hands on experience on Brand Marketing or multi-channel Campaign Development and Activations (Online and Offline)
Strategist. Has excellent organizational and planning skills
Excellent project management skills.
Data & Results Driven, has excellent analytical skills
Excellent written and verbal communication skills
Prior experience in working in a hyper growth startup environment is preferred, but experience in traditional brand marketing or ad agencies also welcomed.
Comfortable wearing multiple hats at one time.
Ability to effectively collaborate with designers & other members of marketing team in order to produce desired output
Always seeking for improvements in the way we do things
Fluent in English and Filipino.

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice

To learn more about Lalamove Philippines, please visit follow our LinkedIn Page: www.linkedin.com/company/lalamove/

•

Last updated on Sep 6, 2024

About the company

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lalamove

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