The Marketing Manager will drive and oversee marketing efforts across our city region retail portfolio. The person will be responsible for developing and executing strategic marketing campaigns, events, and initiatives to enhance brand visibility, drive foot traffic, and increase sales for our properties and their tenants.
ESSENTIAL FUNCTIONS
- Develop and implement impactful marketing campaigns targeting specific audiences to drive traffic and sales at our specific properties
- Execute property marketing events, collaborating cross-functionally to ensure successful execution from inception to completion
- Set marketing goals, measure campaign effectiveness, and provide comprehensive recaps of initiatives and their performance
- Collaborate with internal teams and tenants to promote offerings through various marketing channels
- Work closely with cross-functional teams (Marketing, Creative, Digital, PR, Leasing, etc.) to effectively promote tenant offerings through diverse marketing channels
- Coordinate creative requests for timely promotion of marketing events and tenant offers
- Oversee property signage including window graphics, out-of-home advertising, and maintain relationships with local publications for advertising schedules
- Support or lead new tenant grand openings across the region, including restaurants, retail, specialty, and pop-ups
- Track tenant participation in events, loyalty programs, seasonal campaigns, and retail holidays
- Maintain marketing budgets, process invoices, and attend property team meetings
- Support tenant-involved Brand Partnerships, Events and Activations across City properties
MINIMUM REQUIRED QUALIFICATIONS
- Proficiency in Word, Excel, PowerPoint, and Adobe Acrobat
- Familiarity with fashion, retail industry, and pop-culture trends
- Knowledge of digital, influencer, and social media marketing. Knowledge of the Los Angeles market and trends is a plus
- Understanding of print media processes
- Strong multi-tasking ability and calm demeanor in high-pressure situations
- Excellent written and verbal communication skills
- Positive attitude, eagerness to learn, and a strong work ethic
- Analytical mindset with the ability to interpret data and derive actionable insights
- Self-motivated and capable of managing multiple projects in a fast-paced environment
- Minimum of 3 years of progressive experience in marketing roles, with retail, hospitality or related industry
- Strong educational background in Marketing, Communications, or related field
Caruso is an equal opportunity employer. We celebrate a diverse and inclusive workforce that reflects the communities we serve. We believe that diversity of thought, background, and experience makes us stronger and more innovative. We do not discriminate against any employee or applicant for employment and comply with all applicable laws providing equal employment opportunities. We foster a workplace where everyone feels welcome, respected, and valued. We are committed to creating a workplace where everyone can thrive.
•
Last updated on Jan 2, 2025