Product Marketing Manager-Floor Care
Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Our Values are Aiming High, Customer First, Transformation & Innovation, Inclusion & Partnership, Dedication & Commitment.
Midea America Corp. is a subsidiary of Midea Group operating in different States in the U.S. We are expanding the team to support robust growth, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry
Job Summary:
Core focus areas include product management, product positioning, competitive landscape analysis, market strategies, consumer research and product reviews, product planning and line up, support in pricing and channel management, customer relationships, forecasting and key metrics attainment.
Essential Job Responsibilities:
- Be the segment expert in the floor care category for industry trends, regulatory issues, competition moves, pricing and other marketing intelligence analysis and share consumer and buyer insights
- Achieve targeted revenues (Price and Quantity) and maintain healthy inventory
- Assist in the development of the business plan for the category; execute USA specific category strategies and plans.
- Coordinate product planning across the matrix with R&D, and PD; identify opportunties for potential NPD; develop road map, local line-up logic, product positioning, and naming convention.
- Support key accounts management and sales Rep management in product sell- in, assist in developing channel and pricing strategy for new product launches; prepare for product line reviews.
- Manage the new product launch process to ensure on-time, on-strategy, on-specs product delivery; drives the brief for product and marketing communications and retailer/ distributor activation; ensure product launch readiness including all digital assets, packaging artwork and instruction manuals, product materials to support the field training teams and after sales.
- Manage product lifecycle by driving sell thru, aligning PSI forecasts, and managing end of life strategy and transition.
- In-depth understanding of consumer voices. Support CMI team in consumer research, field testing; work with after sales team to monitor and analyze consumer reviews to ensure continuous product improvement.
- Coordinate with HQ the necessary technical requirements for US market.
- provide financial forecasts by working with cross functional team (sales, operation team, Amazon team)
- Other Duties as Assigned.
Required Qualifications:
- Bachelor degree in Management, Marketing, Business or related field is required, MBA a plus
- Must have minimum 5 years of experience in launching consumer products.
- Must have excellent verbal and written communication skills
- Great ability to juggle multiple priorities and manage projects; attention to details.
- Must be proficient in Microsoft Office Suite
- Occasional International Travel (<15% of time), frequent Domestic travel (<25% of time)
Preferred Qualifications:
- Home Appliances industry experience is preferred
- Work environment/Physical Demands:
- May have to lift 50 or less pounds
- May have to travel occasionally
Benefits: PTO, Medical, Dental, Vision, 401K, Hybrid Role, Competitve Salary,
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Last updated on Oct 14, 2024