Performance Marketing Manager

Performance Marketing Manager

 About Blenheim Chalcot

Blenheim Chalcot is one of the leading venture builders in the world. We have been building exciting and disruptive businesses for over 20 years across sectors including FinTech, EdTech, GovTech, Media, Sport, Charity and more. These companies are all GenAI enabled and are some of the most innovative companies in the UK and increasingly around the world.

The BC team in India has been instrumental to the growth and success of Blenheim Chalcot. Established in 2009, Blenheim Chalcot India serves as a pivotal launchpad for those aiming to make a difference in the realm of innovation and entrepreneurship.

Blenheim Chalcot India is driven by a mission to empower visionaries to lead, innovate, and build disruptive solutions. We support our diverse portfolio of ventures and create impactful solutions that shape global trends. We provide a range of services to help new business get off the ground, including technology, growth (marketing and sales), talent, HR, finance, legal and tax, plus so much more!

One of our MarTech ventures, Avado, is scaling fast and we’re looking to hire high energy, motivated and curious talent to support them on that journey!

About Avado

 

Avado is an award-winning training provider that designs and deliver professional courses and qualifications that propel careers and transform businesses. Avado is the leading provider of CIPD accredited HR and L&D professional qualifications. It has successfully trained over 50,000 HR professionals. Through Avado Connect, HR professionals from around the world receive member benefits and convene to supercharge their career trajectories.

Supported by Blenheim Chalcot, Avado has moved first and fastest to embrace Generative AI and support people professionals to get full value from this transformative technology. GenAI supports learners throughout the CIPD  journey at Avado. And Avado learners can also access dedicated GenAI training and tooling outside of the CIPD programme.

The role

The Performance Marketing Manager is responsible for planning, executing, and optimising comprehensive digital marketing campaigns to achieve specific business objectives, such as sales, leads, or other conversions. This role involves closely monitoring campaign performance, analysing data, and making data-driven decisions to continuously improve campaign effectiveness and ROI.

Key Responsibilities:

Campaign Strategy and Planning:

• Collaborate with cross-functional teams to understand business goals and objectives.
• Develop performance marketing strategies aligned with business objectives.
• Identify target audiences and create buyer personas for effective targeting.

Campaign Execution:

• Set up and launch online marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Meta Ads).
• Create compelling ad creatives and ad copy to resonate with the target audience.
• Implement tracking mechanisms (e.g., UTM parameters, conversion tracking pixels) to accurately measure campaign performance.

Data Analysis and Optimisation:

• Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, cost per conversion, and return on ad spend (ROAS).
• Analyse data to identify trends, insights, and areas for improvement.
• Make data-driven decisions to optimise campaigns for better performance.
• Conduct A/B tests to compare different ad creatives, targeting options, landing pages, and other variables.
• Implement experiments to uncover insights that can enhance campaign effectiveness.

Budget Management:

• Allocate budgets effectively across campaigns to achieve maximum ROI.
• Monitor and manage campaign budgets to ensure efficient spending.

Keyword and Audience Research:

• Conduct keyword research to identify relevant search terms for search engine marketing (SEM) campaigns.
• Define and refine audience segments for targeted campaigns.

Competitor Analysis:

• Keep track of competitor activities and identify opportunities to gain a competitive edge.
• Incorporate insights from competitor analysis into campaign strategies.

Reporting and Communication:

• Generate regular performance reports for stakeholders, highlighting key metrics and insights.
• Communicate campaign results, recommendations, and optimisations to the team.

Additional Responsibilities:

• Improve website and landing page conversion rates through collaboration with cross-functional teams.
• Implement A/B testing and other conversion rate optimisation (CRO) techniques to enhance user experience and drive desired actions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, implementing innovative approaches to stay ahead of the competition.

About you

The ideal candidate will have a track-record in delivering results in a fast-moving business and hence be comfortable with change and uncertainty. Excellent stakeholder management experience is essential to being successful in this role.

Must Haves:

• Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and more.
• Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and others.
• Data-driven mindset with excellent analytical skills.
• Experience with data analysis and tools like Google Analytics, Excel, or similar tools.

Nice to have:

• Creativity in developing ad creatives and campaign strategies.
• Strong communication skills for collaborating with cross-functional teams and presenting findings to stakeholders.
• Ability to adapt to changes in the digital marketing landscape and stay updated on industry trends. 

 

Qualifications:

• Bachelor’s degree in marketing, Advertising, Business, or a related field with minimum 5 years of relevant experience
• Experience with data analysis and tools like Google Analytics, Excel, or similar tools.

 

What we can offer you  

• Be part of the World’s Leading Digital Venture Builder  
• Have the opportunity to be a part of and learn from the incredible diverse talent in BC  
• Be exposed to the right mix of challenges, within a culture that promotes continuous learning and development and opportunity to work with Gen AI  
• A fun and open, if a little cricket obsessed, atmosphere – we own the Rajasthan Royals IPL team!
• 24 days of annual leave, 6 floater leave and 4 public holiday days, maternity and paternity leaves.  
• Private medical for you and your immediate family.

 

Important

At Blenheim Chalcot, we strive to create an environment where differences are not only accepted but greatly valued; where everyone can make the most of their capabilities and potential. We promote meritocracy, competence and the sharing of ideas and opinions. We are driven by data and believe the diversity, agility, generosity, and curiosity of our people is what sets us apart as an organisation. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talent.

 

 

•

Last updated on Aug 22, 2024