The Campaign Manager is responsible for leading and developing effective and efficient marketing campaigns for our large complex managed services clients. The Campaign Manager serves as the point of contact and has responsibility for marketing campaign success. This position requires hands-on experience and leadership. Must be able to identify clients’ most pressing business concerns, key drivers for success and pro-actively take action to ensure all requirements are implemented accordingly.
The Campaign Manager is expected to apply industry best practices, proactively share their expertise and project management rigor to the project(s) within their account(s). In addition, the Campaign Manager must be a Subject Matter Expert (SME) in the e-mail and digital marketing field, and Acoustic’s products. Will help maximize deliverability using the Acoustic platform by educating customers on reputation best practices, diagnosis of deliverability challenges, and management of deliverability remediation steps.
What You'll Do
- Responsible for the end-to-end campaign fulfillment leadership on complex accounts which includes email campaign development, testing and deployment.
- Responsible for meeting delivery commitments for a portfolio of campaign fulfillment programs including on-time, within budget and with quality.
- Work with clients and client teams to introduce and implement deliverability projects, products and solutions.
- Work with 3rd party partners to define value-add services that improve deliverability offering to clients.
- Manage tactical ISP relations: Whitelisting, Feedback loops, escalations, blocking, absorption, SPAM filtering
- Investigate, diagnose and resolve deliverability and SPAM escalations.
- Ensure that all applicable processes and procedures are used with the appropriate KPIs for given clients.
- Drive continuous improvements to all applicable process and procedures.
- Work cross-functionally to establish processes and procedures that optimize deliverability.
- Able to listen and communicate with clients and management in a professional and articulate manner, diffusing critical client issues and building client confidence.
- Partner with Relationship Managers, PS team(s) and/or partners to develop/ refine the service strategy that best fits a client’s needs and grows Acoustic’s presence.
- Must be a subject matter expert with a keen ability to analyze marketing campaign performance, recognize trends, and identify key areas for improvement.
- Possess high project management hands-on skills including resource planning, schedule development/execution, dependency/issue/risk management, tracking and reporting.
- Able to quickly prioritize while managing multiple projects simultaneously working with either Acoustic and/or partners.
- Ability to prepare C-level reports on account deliverables and status (oral and written) for both internal and client stakeholders.
- Lead and manage account problem resolutions which include problem determination, root cause analysis, and issue resolution, action plan development/execution and client communications.
- Demonstrate strong business acumen with the ability to quickly assess key issues and identify the right resolution.
- Demonstrate strong cross-functional team management capability to engage and manage resources across several internal functions of the company.
- Provide expert guidance to the client for defining their campaign strategy, program goals, success criteria and best practices.
- Demonstrate proficient knowledge of applicable Industry verticals (trends, regulations etc) and digital marketing trends. This insight will help Acoustic demonstrate strong value to the client.
- Lead, develop and maintain internal account summary reviews or other reporting as direct by management.
- Lead, conduct and deliver periodic campaign reviews for applicable stakeholders.
- Collaborate with sales on contract terms and upsell opportunities
- Working hours: 8.30 - 5.30 EST (Atlanta)
Requirements
- Minimum of six (6) years’ experience in a marketing, agency or account management role.
- Minimum of five (5) years in marketing automation and/or email marketing fulfillment.
- Minimum one (1) years project management supporting large, complex accounts.
- Minimum of three (3) in a client-facing capacity with either a Professional Services (PS) or agency organization.
- Minimum of three (3) years’ experience in the software-as-a-service (SaaS) industry preferred.
- Interactive marketing, sales or customer support background preferred.
- Account Management and Project Management experience a must.
- Ability to multi-task and project manage in a demanding environment.
- Bachelor’s degree in a related field required, unless there is significant, relevant work experience.
- 2 years in deliverability role and/or email messaging with hands-on deliverability experience.
Nice to Have
- Cooperate with matrixed team members to meet goals or complete tasks.
- Must be comfortable working in ambiguous and/or stressful situations.
- Must be self-motivated and know when to seek guidance; detail-orientation is a must.
- Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks.
- Effective collaborator with proven process improvement skills.
- Exceptional organization and time management skills.
- Excellent communication and interpersonal skills.
- Ability to consistently learn new technologies and apply those concepts to customer’s needs.
- Ability to work as part of a geographically dispersed team.
- Ability to work independently and as part of a team.
- Keep up-to-date on technology trends, developments & best practices.
- Ability to communicate effectively to both technical & non-technical audiences.
- Passion for continuous process improvement.
•
Last updated on Aug 13, 2024