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Biddable Account Manager, Programmatic

verbbrands · 30+ days ago
101 6th Ave
Negotiable
Full-time
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<h3>ROLE OVERVIEW</h3><hr><p dir="ltr">A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way. </p><p dir="ltr">We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.</p><p dir="ltr">The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.</p><p dir="ltr">Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.</p><p dir="ltr">Find out more about Croud NY <a href="https://careers.croud.com/locations/life-at-croud-us-4d0188c5-4f0e-4d7b-9e27-f09a0b9b2c36">here!</a><br></p><p dir="ltr">We are looking for an intelligent, ambitious, creative thinker and rising <strong>Programmatic Account Manager</strong>, who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.</p><p dir="ltr">This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across <strong>Display &amp; Video 360, Campaign Manager, and a variety of additional platforms</strong>.<br><br></p><h3><br></h3><h3>ROLE OVERVIEW</h3><hr><p dir="ltr">The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.</p><p dir="ltr">You will be responsible for the effective implementation of client account development plans (ADPs) in order to achieve client’s annual business objectives and targets.</p><p dir="ltr">The role will be dedicated to driving display performance through the day-to-day management and effective implementation of client’s display strategy. Primarily through DV360, but including opportunities with other tech partners.</p><p dir="ltr">The role will drive and implement the recommendations of the Programmatic Director, and will play a vital part in defining and supporting Programmatic best practice through working closely with the Croudie network (community).</p><p></p><h3>RESPONSIBILITIES</h3><hr><p dir="ltr">The Programmatic Manager will report directly to a Senior Programmatic Account Manager and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:<br></p><p><strong>Account Management &amp; Strategy</strong><br></p><ul><li>Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team</li><li>Overseeing project planning and budget management for accounts you manage</li><li>Learning about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital media</li><li>Aligning your media strategies with client business and marketing goals</li><li>Understanding what performance is for clients, create performance forecasts and proactively run client planning sessions</li><li>Ensuring client accounts follow Programmatic and Display best practice and that hygiene factors are monitored and managed accordingly</li><li>Staying informed on the latest developments in the space and ensure clients are staying up-to-date</li><li>Playing active role in defining Display best practice and scalable processes</li><li>Assuming responsibility for day-to-day client budget management</li><li>Advocating the client’s Programmatic strategy and support members of the team where required</li><li>Providing campaign reporting and measurement of the effectiveness of campaigns</li><li>Ensuring client’s reports are delivered on-time and accurately</li><li>Completing any ad hoc reports or duties as required by the business’ needs</li></ul><p><strong>Operational Development</strong></p><ul><li>Working with cross-functional teams to maintain a best-in-class product offering across our paid search and social management</li><li>Leading the development of best practices and processes; build institutional knowledge of key functions</li><li>Building relationships with Croud global teams, understand best practices, process and ways of working - implement in the US to better our proposition</li><li>Utilizing tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others</li><li>Staying up to date with new market tools and programmatic opportunities, which would support client strategy or Croud’s product offering, and share to the wider team</li><li>Delivering progress reports to Senior Account Managers and Account Directors</li><li>Owning the workflow management with the Croudie Network within Croud Control (CC)</li><li>Quality checking work that has been completed by the Croudie Network and provide constructive feedback</li></ul><p><strong>Client Relationship Management</strong></p><ul><li>Establishing outstanding client service and communications</li><li>Serving as first level of issue escalation for clients in managed channels</li><li>Delivering exceptional and timely project management, communicated with the client</li><li>Developing case studies in the form of Test and Learn pieces on a regular basis.</li></ul><p><strong>New Business</strong></p><ul><li>Supporting business development by contributing to pitches and cross-selling Croud products to existing clients</li></ul><h3><br></h3><h3>PERSON SPECIFICATION</h3><hr><ul><li>Degree level education or relevant equivalent experience</li><li>Demonstrable experience in Programmatic Marketing</li><li>Excellent communication, organization, and presentation skills</li><li>A mathematical and analytical mind</li><li>Ability to manipulate large amounts of data</li><li>Highly organized and an ability to multitask</li><li>Impeccable attention to detail</li><li>Excellent Microsoft Office and Google G-Suite skills</li><li>Proven track record of working to deadlines</li><li>Proven time management skills</li><li>Clear passion for digital marketing and programmatic display</li></ul><p><br></p><h3>COMPANY BENEFITS</h3><hr><p>Every employee is eligible for the benefits listed on our careers site which include: </p><p>● 20 days vacation a year with 12 public holidays observed</p><p dir="ltr">● Early finish throughout the summer months</p><p dir="ltr">● Enhanced paid parental leave</p><p dir="ltr">● Healthy in-office meals and snacks</p><p dir="ltr">● 401(k) Savings Plan</p><p dir="ltr">● Sales commission with pitch opportunities</p><p dir="ltr">● Annual performance bonus</p><p dir="ltr">● Pre-tax commuter benefits</p><p dir="ltr">● Full paid medical Insurance for employee (including dental and vision)</p><p dir="ltr">● Dependent contribution to medical, dental and vision coverage</p><p dir="ltr">● Employer paid life insurance coverage</p><p dir="ltr">● Monthly wellness membership stipend</p><p dir="ltr">● Access to health guidance and wellness resources</p><p dir="ltr">● Free Citi bike membership</p><p dir="ltr">● Hybrid workspace support - home office setup is provided</p><p dir="ltr">● Agile working policy</p><p dir="ltr">● Opportunity to work abroad in Croud’s international offices.</p><p dir="ltr">● Regularly scheduled social events and quarterly team offsites</p><ul> <ul><li dir="ltr"><p dir="ltr"></p></li></ul></ul><hr><p>Salary Range for this position is <strong>$80,000 - $90,000 </strong>per year (DOE).</p><p>Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.</p><p>Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).</p><p>Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  </p> •

Last updated on Feb 18, 2025

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