AtoB is looking for a driven and ambitious individual to fill the role of Senior Marketing Manager on our growing marketing team. This role will support and lead a variety of different business functions and initiatives, both internal and external. This role will lead GTM motions with external partners, build campaigns to launch products, execute the campaigns, and measure and report their performance to stakeholders – the ideal candidate should be able to manage these tasks for 10+ different partners at the same time. The candidate should have a proven ability to manage GTM motions start-to-end, including building campaigns in HubSpot, building landing pages, writing compelling copy, creating content in Figma, using SQL to measure campaign performance, and of course working in conjunction in all of these with external partners. This role will at the same time also help manage the AtoB website, the AtoB lifecycle email campaigns, reporting across all marketing initiatives, design direction, and more.
Responsibilities:
- Manage and lead GTM motions and campaigns for 10+ partners
- Create workflows, landing pages, emails, SMS messages, and design modules in HubSpot to be used in GTM motions
- Use data + analytics skills to analyze campaign performance, especially with SQL and Google Sheets / Excel
- Manage HubSpot design manager modules (familiarity with JavaScript, HTML, and CSS is not required, but preferred)
- Utilize Webflow to make updates, improvements, and assist in website redesign projects
- Support design direction for one pagers, landing pages, and other external facing materials
- Create proposals and slide decks to pitch
- Assist in the upkeep and improvement of AtoB’s lifecycle marketing campaigns
Qualifications:
- 5+ years of experience working with marketing operations, GTM, and partnership marketing
- Clear understanding of tools like HubSpot (to create emails, landing pages, and workflows), Webflow, Figma, Metabase/Dashtrics, and Google Sheets / Excel
- Intermediate proficiency with SQL (SQL proficiency not required, but will be expected to learn), marketing operations, and data analysis
- Expert copywriter with a clear ability to sell products through crafted messaging
Open to hybrid work in Los Angeles, CA, San Francisco, CA, or New York, NY.
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Last updated on Oct 14, 2024