Growth Marketing Manager - North America

<p>We are a global <strong>leader</strong> in <strong>Lead generation</strong> and we power the growth of 200 clients <strong>across 15 countries in Europe &amp; North America</strong>. We are lucky to have a team of 90+ experts with 13 different nationalities, working remotely and in our offices in France and the US.</p><p>We work alongside our client marketing and sales team to power their <strong>growth</strong>. Dolead runs paid <strong>marketing campaigns</strong> faster, integrates customer <strong>data</strong> with confidence and generates <strong>sales-ready leads</strong> at a fixed cost per lead.</p><p><em>This is a <strong>permanent position</strong> that can be based in our North American headquarters in the <strong>Boston area (Cambridge),</strong> or as a hybrid remote role in our other North American hubs in <strong>New York City or Chicago.</strong></em></p><p><strong>About the Role:</strong></p><p>We are seeking a data-driven and innovative <strong>Growth Marketing Manager</strong> to drive our performance marketing efforts and unlock new opportunities for scalable growth. This role is ideal for someone passionate about <strong>paid performance marketing</strong> <strong>paid</strong> across platforms like <strong>TikTok, Snap, Facebook</strong>. Specific experience with <strong>paid</strong> <strong>social, eCommerce marketing</strong>, <strong>video advertising</strong> and experience in <strong>Native and LinkedIn</strong> is needed. You will be responsible for testing new marketing strategies, leveraging data for decision-making, and optimizing campaigns to enhance customer acquisition and retention.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop, execute, and optimize performance marketing campaigns across <strong>TikTok, Snap, Facebook</strong>, and other paid social platforms, with a strong emphasis on video advertising.</li><li>Identify, test, and implement <strong>new tools, technologies, and strategies</strong> to enhance marketing efficiency and effectiveness.</li><li>Analyze campaign performance using <strong>data-driven insights</strong> and recommend optimizations to maximize ROI.</li><li>Own the <strong>testing framework</strong> for marketing campaigns, including planning, execution, and reporting.</li><li>Work closely with cross-functional teams to align marketing efforts with business goals and growth strategies.</li><li>Influence internal stakeholders and teams like Product &amp; Tech, Traffic Team by effectively communicating insights, recommendations, and marketing impact.</li><li>Oversee <strong>project management</strong> aspects of growth initiatives, ensuring clear objectives and execution plans are in place.</li><li><strong>Assess resource needs and propose solutions</strong> to optimize team capabilities, tools, and budget allocations for effective marketing execution.</li></ul><p><strong>Key Qualifications:</strong></p><ul><li><strong>7+ years of experience in performance marketing</strong>, particularly within <strong>paid social</strong> and/or <strong>eCommerce marketing</strong>.</li><li>Strong expertise in <strong>video marketing strategies</strong> for performance advertising.</li><li>Experience in <strong>data analysis</strong> to assess campaign effectiveness and drive decisions.</li><li><strong>Bonus:</strong> Knowledge of <strong>SQL or coding</strong> to enhance data analysis capabilities.</li><li>Hands-on experience with <strong>A/B testing and experiment-driven marketing strategies</strong>.</li><li>Strong <strong>project management skills</strong>, with the ability to set clear objectives and execute against them.</li><li>Ability to <strong>influence and collaborate</strong> effectively across teams.</li><li>Strong ability to <strong>evaluate resources, tools, and budget allocations</strong>, ensuring marketing initiatives are well-supported and optimized.</li></ul><p>If you are a <strong>growth-focused, data-driven marketer</strong> who thrives on testing new strategies and finding innovative solutions, we’d love to hear from you!</p><p></p><p><strong>What We Offer:</strong></p><ul><li><strong>Healthcare:</strong> AETNA: individual &amp; family - medical, dental, and vision plan</li><li><strong>401K retirement plan</strong></li><li><strong>PTO:</strong> Flexible vacation time to promote a healthy work-life balance</li><li><strong>Flexible remote policy:</strong> up to 2-4 days/week (if you’re based in the Greater Boston area)</li><li><strong>Multicultural environment:</strong> French company with 13+ nationalities represented globally</li><li><strong>Culture:</strong> Fun company and team events!</li></ul><p><strong>Recruitment process:</strong></p><ul><li>Screening call with Yasmina (Talent Acquisition) - 45 mins</li><li>Interview with Emily (Head of Marketing Operations) - 45 mins</li><li>Case study interview - Emily+ 1/2 members of the team - 1h</li><li>Final interview with Hadrien (General Manager - North America)</li><li>Reference checks</li><li>Offer</li></ul><p></p><p><em>Dolead wants to guarantee equality and an opportunity to all candidates. Therefore, all applications received are considered regardless of racial and ethnic origin, opinions or beliefs, gender, sexual orientation, health or disability.</em></p> •

Last updated on Feb 14, 2025