Demand Generation Manager

We are seeking a skilled and results-driven Demand Generation Manager to join our team. As the Demand Generation Manager, you will be responsible for developing and implementing strategies to generate leads and revenue to contribute to the growth of PayJunction's business. You will work closely with the Marketing, Sales & Revenue Operations teams to align efforts and leverage data and analytics to measure and improve performance through various channels.

Why PayJunction?

PayJunction is relentless and emphatical about helping others.  We exist to drive the success of our partners.  Specifically, the developers who connect to us, businesses who process payments through us, and all of our team members who work with us at PayJunction.

We believe dreams inspire people to start a business, and others to partner with them.  While building dreams, entrepreneurs and business professionals will face many challenges along the way. We believe great partners can make all the difference.

We are your dream partner.  
Your success is our success. 
Our dream is to help you realize yours.

We exist to drive the success of our partners.  We do this by fundamentally changing the way you transact with others.  We just happen to make great payment systems. If you love helping others succeed, in a culture that celebrates perfecting your craft, consider partnering with us.

Location

PayJunction takes a Flex First approach to work environments. This means that our team members can choose to work from our Santa Barbara office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment. All PayJunction employees must reside in one of the following states: CA, IL, TX, MN, CO, GA, NY. 

Mission

The Marketing Departments' mission is to drive the growth of our company by increasing awareness of our integrated payments solutions and SaaS platform among potential customers and partners, generating demand for our products and services, and building and maintaining strong partnerships with key industry players.

Vision

To become a leading marketing team in the Payments industry that drives sustained growth through innovative, data-driven marketing strategies. We aim to exceed customer expectations, amplify our brand's influence, and contribute to our company's mission by fostering a culture of creativity, collaboration, and continuous learning.
 

Responsibilities

• Execute demand generation strategies that align with marketing and overall business objectives and revenue goals
• Work with the Sr. Demand Generation Manager to set and achieve monthly, quarterly and annual lead generation targets, both in terms of quantity and quality
• Work closely with the Sr. Demand Generation Manager in conjunction with the paid agency to ensure we are optimizing our investment and paid spend ROI
• Collaborate closely with the sales team to create integrated sales and marketing strategies and align on key areas like lead handoff processes, lead scoring and SLAs
• Measure and report on campaign performance and the ROI of campaigns 
• Implement and optimize lead nurture workflows and strategies to engage and educate leads throughout the sales funnel
• Monitor and analyze demand generation metrics and KPIs, providing regular reports and insights to stakeholders
• Work closely with marketing and RevOps teams to ensure seamless data flow and attribution models, along with data integrity and accuracy

 Qualifications                                               

• Bachelor’s degree in Marketing, Business, or Finance preferred
• Minimum of 3 years experience in demand generation, growth marketing and/or digital marketing at a B2B company with 2 of those in a SaaS or payments company
• Experience with ISVs/developers and/or merchants a plus
• Experience working on marketing teams with under 10 members
• Proven experience with campaign execution and management
• Strong understanding of analytics and reporting
• Experience working with and supporting sales teams 
• Familiarity with: 
  • Marketing Automation 
  • Salesforce
  • Outreach (or similar tool) 
• Third party vendor management
• Experience optimizing paid advertising campaigns across multiple platforms (i.e. Google, LinkedIn, Meta)
• Experience in conducting A/B tests to optimize landing pages, email campaigns and other digital assets for better conversion rates
• Demonstrated ability building marketing email campaigns
• Proficient in project management tools (i.e JIRA, Trello Asana, Monday.com)
• Comfortable working on a Mac

About PayJunction

Founded in 2000 by three UCSB graduates, PayJunction has grown from a bootstrapped startup to a recognized and respected leader in the payments industry. PayJunction processes more than $12 billion dollars annually for thousands of businesses with solutions that make it easy to accept credit and debit card payments in-store, online, and on-the-go.

Our people-first culture values long-term relationships over short-term profits. Honesty and integrity are part of every interaction with partners, customers and employees. We foster a collaborative work environment, where creative ideas are welcomed, teams are inspired, and success is celebrated. PayJunction is a place where you can find experienced mentors and supportive friends who are committed to your growth.

Total Rewards Plan

• Health, dental, and vision paid 100% by company for you and your dependents
• 401k with 6% match
• FSA and Dependent Care FSA
• Long-term & short-term disability coverage for you paid 100% by company
• 8 paid company holidays per year
• 2 paid floating holidays per year
• 1 paid volunteer day per year
• Paid Time Off
• Home office equipment stipend
• Quarterly “fun budgets” for team bonding events
• Opportunity to be part of a company that is changing a whole industry
• Opportunity for growth within the company
• Opportunity for remote, in-office, or hybrid work 

Office Environment

• The opportunity to choose the work environment that best suits you - remote, in-office, or hybrid.
• All remote & hybrid team members can enjoy:
  • Company-provided equipment for your home office
  • An equipment allowance for home office essentials
  • The opportunity to work at one of Glassdoor's Top 30 Best Places to Work in the US, 2020!
• Those who choose to come into the office can look forward to:
  • Bright and open offices in downtown Santa Barbara
  • Stocked snack kitchens 
  • Collaborative work spaces with Herman Miller chairs, height-adjustable desks, and a large 32-inch monitors
  • Dog-friendly office

Company Values

• Build the Dream
• Put People First
• Value Long Term Relationships Over Short Term Profit
• Make it Simple
• Be Data Driven
• Own It

The base salary range for this role is $90-100k/year plus our Total Reward Benefit package. Actual base salary offered will vary depending on factors including but not limited to: education, experience, skills and qualifications.

PayJunction is an equal opportunity employer. We strive to create a work environment where people from all backgrounds and identities thrive. We firmly believe that more diversity and inclusion in our workforce creates a stronger team, product, and culture.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. PayJunction reserves the right to conduct background and/or credit checks on all of its potential employees.

Last updated on Dec 5, 2024