About Avive:
Avive Solutions, Inc. (https://avive.life) is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.
Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
About the Role:
We are seeking an experienced and results-driven Lifecycle Marketing Manager to design and execute campaigns that maximize customer retention, drive engagement, and enhance the lifetime value of Avive’s customers. This role will focus on strategic lifecycle initiatives, including email, direct mail, and targeted web campaigns, to build meaningful connections with our customers and ensure seamless renewals of our software and service offerings. The Lifecycle Marketing Manager will collaborate with cross-functional teams including Product, Sales, and Customer Success to implement data-driven campaigns that demonstrate the value of Avive’s life-saving technology, driving renewals for our software subscription offerings. The Lifecycle Marketing Manager will report directly into the VP of Marketing.
What you'll do:
- Own the strategy, execution, and optimization of multi-channel lifecycle marketing campaigns (email, direct mail, web, social).
- Develop retention and upsell programs focused on renewing customers on our software and services, with the goal of securinglong term commitments to those offerings
- Design customer journeys aimed at key lifecycle milestones: onboarding, engagement, renewal, and advocacy.
- Collaborate with creative teams to develop personalized, high-impact content that aligns with Avive’s mission and brand guidelines.
- Conduct A/B testing and analyze performance metrics such as open rates, conversion rates, renewal rates, and customer lifetime value (CLV).
- Leverage Avive’s proprietary AED fleet health data to deliver targeted, value-driven messaging.
- Create dynamic customer feedback loops through surveys and Net Promoter Score (NPS) programs to refine lifecycle campaigns.
- Report key lifecycle marketing KPIs and ROI to senior leadership.
- Develop and execute lifecycle marketing strategies and automation to attract, engage, and nurture and accelerate buyers throughout their journey, optimizing touchpoints to enhance customer retention and loyalty.
- Create impactful nurture campaigns to improve conversion rates from leads to opportunities.
Who you are:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in lifecycle marketing, retention marketing, or CRM management.
- Proficiency with marketing automation tools (e.g., Klaviyo, HubSpot, MailChimp) and CRM systems (Salesforce, Netsuite, etc).
- Strong understanding of customer segmentation, journey mapping, and personalization strategies.
- Experience with data analytics platforms and A/B testing tools.
- Exceptional written and verbal communication skills.
- Passion for driving mission-oriented campaigns that make a societal impact.
- Preferred: Knowledge of health-tech or technology products.
Bonus points for:
- Experience working with connected tech-driven products or connected healthcare solutions.
- Proficiency in designing for responsive websites, social media content, and performance marketing.
- Knowledge of UX/UI design and wireframing.
Equal Employment Opportunity
It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.
NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.
Anticipated Salary: $110,000 - $130,000
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Last updated on Dec 23, 2024