Senior Product Marketing Manager

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As a Senior Product Marketing Manager you’ll ensure that a product not only meets market needs but also stands out in a competitive landscape, driving adoption and growth. You’ll run the experiments, build the campaigns, and launch the features that drive member growth, engagement, and retention. 

Here are a few of the things you will do:

• Influence product strategy and roadmap, informed by customer insights
• Define success metrics for products, ensuring product market fit and long-term lifecycle management
• Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
• Lead the definition and development of the GTM strategy, working cross functionally across the company, grounded in the customer journey framework, user insights, and market dynamics
• Analyze product performance, synthesize customer feedback and advocate for improvements
• Act as the point of contact for communicating GTM updates, releases and reviews with XFN leadership
• Support growth initiatives, working with XFN partners to meet acquisition and engagement goals
• Provide thought leadership to help guide executives on decisions and tradeoffs related to product strategy

Here is what we’re looking for in a candidate: 

• A talent for articulating the essence of complex products and the value they create in simple terms; this includes developing a strong messaging hierarchy and effective content strategy plan.
• An innate curiosity and capacity for deeply understanding our TAM, customers, and competition.
• Excellent written and verbal communication skills.
• Strong interpersonal skills, with the ability to influence product
• Analytical skills. You use data to create insightful stories, inform strategy, and guide decision making.
• Demonstrated executional success pushing projects through to completion that involve collaborating across multiple teams, countries, time-zones, backgrounds and functions.
• A hard-working and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
• A strong level of organization with an eye for detail
• “Owner-operator” working style, deep sense of ownership for business results.

Here is what is needed:

• 7+ years marketing experience with at least 4 years’ experience in a product marketing marketing role at a product-led company, or a company catering to small business and/or independents 
• Experience marketing to SMB and/or independent businesses, a plus

The good stuff:
Mission-driven: You'll be joining more than just another startup - our members are at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary + meaningful equity based on merit.$160,000 - $190,000

Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.

Our core values:

People come first - As we explore opportunities and work through challenges.

Raise the bar - We push for greatness - for ourselves and our members.

Own it - Trust and ownership let us make decisions with confidence.

We love what we do - And what we create for our members.

Keep it real - Authenticity, respect and transparency are at our core.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.

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Last updated on Aug 23, 2024