Senior Product Marketing Manager

The Team

At UserTesting, the product marketing team is responsible for driving revenue growth and product adoption through close collaboration with GTM and product teams. We specialize in messaging and positioning, market and competitive analysis, content creation, and go-to-market planning, to ensure our products resonate with target audiences.  With a focus on data-driven decision-making and continuous optimization, we play a pivotal role in positioning our solutions as market leaders and supporting the overall growth objectives of the company.

The Opportunity

The Sr Product Marketing Manager, Strategic Audiences will work closely with the field and marketing organizations to craft campaigns, enablement programs, positioning and messaging,  and content designed to drive awareness and interest from specific buyer personas, initially focusing on executive buyers.  

• Become the subject matter expert for UserTesting’s different buyer audiences, with a focus on senior executives and how to engage them throughout the sales process
• Develop campaigns and sales plays designed to drive awareness and interest amongst specific audiences
• Partner with the Enablement team to create internal training focused on educating Sales and Customer Success teams on our audiences. Enabling them to clearly articulate the value of our solutions 
• Partner with our Industry Solutions team to create compelling narratives for audiences within specific verticals.
• Drive a common understanding of our buyers within the Product and Engineering organization
• Partner with the Marketing team to drive events and other initiatives focused on specific audiences

What we're looking for

• Ability to create campaigns, sales plays, and enablement programs targeting specific audiences  
• Ability to work well cross-functionally
• Proven track record in crafting compelling positioning and messaging.
• Strong public speaking skills and experience presenting to large stage audiences
• Experience developing visually interesting and compelling presentations, exemplary demos, as well as persuasive sales tools and collateral
• Ability to work well with field sales and customer success teams
• Advanced/senior level experience in product marketing, ideally within enterprise SaaS. 

Perks/Benefits

• Private medical and dental
• Monthly wellness and telecommunications reimbursements
• Work from home office equipment stipend
• Professional development stipend
• Flexible hours
• Generous holiday entitlement
• Mental Wellness Employee Assistance Program
• Cycle to Work scheme 
• Employee Referral Program
• Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
• Enhanced family leave 
• Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read more here!  

Last updated on Aug 14, 2024