Content Marketing Manager

Alohi SA, headquartered in Geneva, Switzerland, brings together a highly competent team that focuses on merging state-of-the-art technologies with compelling user experience to simplify and enhance life for companies and people worldwide. The company provides Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (high-quality scans of physical documents) to over 3,000,000 customers worldwide.

At Alohi, we began our journey with an initial seed investment from Fongit “Fondation Genevoise pour l’Innovation Technologique” which is backed by the state of Geneva. But instead of relying on external funding to fuel our growth, we’ve chosen to bootstrap our way to success. This approach has allowed us to prioritize our customers and build products that truly meet their needs, without being beholden to outside investors. By remaining financially independent, we’ve been able to maintain our autonomy and agility, which have been key factors in our ability to innovate and stay ahead of the curve.

Job Description:

We are looking for a creative and data-driven Content Marketing Manager to lead our content strategy and execution. As a Content Marketing Manager, you will be responsible for developing and executing our content marketing strategy to drive brand awareness, engage our target audience, and generate leads. The ideal candidate has a strong background in content creation, distribution, and performance analysis, with a passion for storytelling and audience engagement.

You will have the opportunity to make a significant impact by creating high-quality content that positions Alohi as an industry thought leader and drives growth for our brand. You will collaborate with cross-functional teams to develop and execute content marketing campaigns that align with our business goals and resonate with our target audience.

Responsibilities

• Content Strategy & Planning: Create and manage a content calendar, ensuring a consistent flow of high-quality content across all platforms, and develop and execute a content marketing strategy that aligns with overall business objectives, targeting key customer segments and driving brand growth.
• Content Creation: Oversee the production of a variety of content types, including blog posts, whitepapers, infographics, videos, and social media content.
• Cross-Team Collaboration: Collaborate with internal teams, writers and designers to ensure content is engaging, on-brand, and optimized for SEO.
• SEO & Content Optimization: Implement SEO best practices, including keyword research, on-page optimization, and content audits, to improve organic search rankings and visibility.
• Content Distribution: Plan and execute content distribution strategies across multiple channels, including the company website, social media, email newsletters, and paid promotions.
• Performance Analysis & Reporting: Monitor content performance using analytics tools (e.g., Google Analytics, HubSpot) to track key metrics like traffic, engagement, conversions, and ROI.
• Brand Guidelines: Ensure all content adheres to brand guidelines, maintaining a consistent voice, tone, and style across all channels.
• Industry Trends & Innovation: Stay up to date with industry trends, content marketing best practices, and emerging platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 4+ years of experience in content marketing, content strategy, or a related role.
• Proficiency with content management systems (CMS), SEO tools, analytics platforms, and social media management tools.
• Strong ability to analyze content performance data and translate insights into actionable paths forward.
• Strong writing and editing skills for various channels (including blogs, newsletters, social media, and website), with a keen eye for detail
• Knowledge of SEO best practices and experience with keyword research
• Experience with content management systems and analytics tools
• Excellent organizational skills, with the ability to work independently and manage multiple projects and deadlines
• Exceptional communication and interpersonal skills
• Passion for technology and ability to grasp technical concepts quickly
• Experience in the technology industry or related field is a plus

Last updated on Aug 21, 2024