Email Marketing Manager

Alohi SA, headquartered in Geneva, Switzerland, brings together a highly competent team that focuses on merging state-of-the-art technologies with compelling user experience to simplify and enhance life for companies and people worldwide. The company provides Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (high-quality scans of physical documents) to over 3,000,000 customers worldwide.

At Alohi, we began our journey with an initial seed investment from Fongit “Fondation Genevoise pour l’Innovation Technologique” which is backed by the state of Geneva. But instead of relying on external funding to fuel our growth, we’ve chosen to bootstrap our way to success. This approach has allowed us to prioritize our customers and build products that truly meet their needs, without being beholden to outside investors. By remaining financially independent, we’ve been able to maintain our autonomy and agility, which have been key factors in our ability to innovate and stay ahead of the curve.

Job Description:

We are looking for an experienced Email Marketing Manager to join our Marketing team. This role will be responsible for managing the end-to-end process of email marketing, including strategy development, campaign management, audience segmentation, and performance analysis. 

In this role, you will be responsible for developing and executing email marketing campaigns that drive engagement, retention, and revenue growth. You will work closely with cross-functional teams to develop and execute email campaigns, and you will analyze campaign performance to optimize results. The ideal candidate is a data-driven marketer with a strong understanding of email marketing best practices and experience in email campaign management. 

Responsibilities

• Email Strategy: Plan, create, execute, and manage email marketing campaigns that align with business goals, to drive engagement, retention, and revenue growth
• Audience Segmentation & Personalization: Segment and target email lists based on customer behavior and preferences
• Testing & Optimization: Develop and execute A/B tests to optimize email performance
• Content Creation and Management: Create and maintain email templates and ensure consistent branding and messaging across campaigns
• Performance Analysis & Reporting: Analyze campaign performance and provide regular reports to stakeholders
• Industry Trends & Innovation: Stay up-to-date with industry best practices and recommend new email strategies and tactics
• Cross-Team Collaboration: Collaborate with cross-functional teams to ensure email campaigns align with overall marketing goals and strategies

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in email marketing, with a proven track record of managing successful campaigns.
• Strong understanding of email marketing best practices
• Proficiency with email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo), CRM systems, and marketing automation tools.
• Strong analytical skills with the ability to analyze data and make data-driven decisions
• Understanding of email copywriting best practices, basic design principles, and experience working with HTML/CSS for email.
• Experience with A/B testing and optimizing email performance
• Excellent written and verbal communication skills, with an eye for detail
• Strong attention to detail and organizational skills
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.

Last updated on Aug 21, 2024