About Mashgin
At Mashgin, we have developed a successful and innovative point-of-sale experience that uses computer vision and AI to make checkout nearly instantaneous. Our mission is to eliminate checkout lines so people can get back to their lives.
Our kiosks are currently serving customers in thousands of locations around the world, from major sports stadiums to convenience stores, from college campuses to corporate cafeterias. We are a series B startup with 10 years of progress, and we’re already profitable. And we’re just getting started.
We value autonomy of work, a relentless obsession with customer experience (both our customers and their end-customers), and a culture of respect and fun.
Position Summary
We're seeking an experienced Growth Marketing Manager to drive our B2B marketing initiatives and accelerate Mashgin's market expansion. This role will be instrumental in developing and executing data-driven marketing strategies to generate demand and qualified pipeline in coordination with our sales team.
You will be required to be working from our office headquartered in Palo Alto, CA one to two days a week.
You Will Be
- Developing a deep understanding of our customer audiences, routes to market, and buyer personas
- Creating, distributing, and managing compelling and effective content for different stages of the B2B buyer journey, including case studies, whitepapers, ads, landing pages, and more
- Collaborating closely with sales across all campaigns
- Managing (and improving) the marketing tech stack and integrations and establishing a strong analytics framework and metrics to measure performance
- Analyzing marketing metrics and making smart business decisions about where to invest our marketing budget based on ROI, CAC, growth, other key performance indicators
- Running rapid experiments with a variety of marketing initiatives to drive cost effective top and mid funnel pipeline generation; iterating based on performance, cost, and ease of execution
- Experimenting with outbound: support the sales organization with infrastructure and automation (intent based list building, etc.) to effectively drive targeted outbound activities
- Experimenting with ABM: We operate in highly focused customer segments; develop infrastructure to target specific accounts and roles via a range of mediums that could include email, display ads, paid search, social media, content marketing, SEO, custom landing pages, and direct mail
Minimum Qualifications
- 4 year undergraduate degree with coursework in computer science, engineering or quantitative fields
- 5+ years of B2B digital marketing experience, with demonstrated success in high growth SaaS, hardware, or enterprise technology
- Proven track record of cost-effective, creative, and well executed digital marketing campaigns resulting in strong business results
- Deep understanding of modern web infrastructure, cross-platform targeting, and digital marketing channels, including paid search, social media, and content marketing
- A passion for data - strong quantitative background, with experience using data and metrics to inform marketing decisions.
- Excellent analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
- Strong direct, hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems (e.g., Salesforce)
- Hands on experience constructing, iterating, and optimizing multichannel campaigns
- Strong project management abilities and experience leading cross-functional initiatives; successful experience working collaboratively with sales on campaigns
- Relentless about efficiency & automation - track record of effectively using automation tools to speed up execution (scripting, AI, zapier, etc.)
- Ability to interpret and explain campaign results to executives
- A growth mindset to continually learn new business and technical skills, including AI and personalization tools, to level up your performance
- A passion to experiment, hack, and iterate, to uncover new ideas and continually improve impact
Preferred Qualifications
- 2+ years of experience with web optimization, CRO, A/B and multivariate testing
- Experience in retail tech, payments, or food service industries
- Knowledge of computer vision, AI, or hardware
What We Offer
- An opportunity to work on a small, multidisciplinary team with the potential to break new ground in many different industries
- Excellent health, dental and vision insurance for you and your dependents
- 401k plan
- Flexible PTO policy
- Catered lunch in office with fully stocked snacks and beverages
- Pet insurance for your fur babies
- Voluntary life insurance plan
- Competitive salary and options in a small, rapidly scaling company
Mashgin is proud to be an equal opportunity employer. Individuals seeking employment at Mashgin are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
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Last updated on Nov 13, 2024