Director, Platform Strategy and Partnerships

Mission Overview & Responsibilities: 

Management of our partner platform strategy is critical to the ongoing success of The Times. Off-platform channels — social, search, aggregators — are major contributors to The Times audience and are critical tools for helping us find new readers and deepen engagement with existing readers. The increasing dominance of the major platforms, over people’s time, engagement, and information discovery have fundamentally changed our work and business. The Platforms team manages these dynamics—specifically, our content experiences and relationships on these platforms—to support our revenue and journalistic goals. We are keenly focused on ensuring the Times has the right partnership structures, strategies and practices in place to optimize our presence and relations with these platforms.

The Times is looking for a Director to lead strategic audience partnerships as part of our Platforms Strategy and Partnership teams. You will report to the Vice President of Platform Strategy and Partnerships and be based in our New York City office. This is currently an individual contributor role.

Responsibilities:

As Director, you will:

• Lead the development of a new audience partnerships strategy and source new audience opportunities from across the platform landscape, including new distribution channels, new markets and content/product initiatives.
• Working closely with newsroom and sub-brand audience leaders, ensure new channel and product opportunities will positively impact and work towards enterprise audience goals, working with internal partners to analyze, assess risks, build requirements, and size development effort.
• Understand the ins-and-outs of platform product capabilities for editorial, marketing and advertising, track developments of products and work with teams internally to leverage them.
• Lead and manage key relationships with platform partners.
• Prepare executive briefing materials and facilitate meetings with internal leadership and stakeholders and develop clear and consistent communications strategies for executives
• Work with newsroom, product and data teams to lead, develop and manage the planning, designing, executing and prioritizing of the product and testing roadmaps. These roadmaps would contain product, marketing, and audience work.
• Understand platform and partner roadmaps to influence internal product management

Basic Qualifications: 

• 8+ years of relevant experience working across news, audience or strategy developing clear plans that help guide business, distribution and audience decisions. 
• 8+ years of Audience experience leading editorial audience strategies across off-platform channels, such as search, Facebook, Instagram, or TikTok.
• 6+ years of experience working with native platforms tools, such as Meta Business Manager and operating accounts directly, and third-party programming and analytics tools.
• Subject matter expertise regarding audience engagement with news and lifestyle content in platform environments.
• Experience developing distribution, programming or product strategies that more effectively engage platform audiences.
• Advanced project management skills.

Preferred Qualifications: 

• Experience using insights and performance data to lead strategies and identify new audience opportunities.
• Experience demonstrating product sensibility and bringing solutions during product changes, and able to anticipate future developments.
• Experience leading communications across both external and internal audiences to gain alignment and mediate differences of perspective.

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REQ-016956 

Last updated on Aug 12, 2024