Digital Marketing Manager

About Arena Club:

If you’re fascinated by sports cards and memorabilia, your search ends here. Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, Arena Club has developed a fully digital marketplace. This innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world.

Role Overview:

The Digital Marketing Manager at Arena Club will play a pivotal role in managing and optimizing our marketing strategies to ensure successful flash sales twice a week. The primary responsibility is to drive 20% month-over-month growth in sales by leveraging various digital marketing tactics including influencer partnerships, email marketing, pay-per-click (PPC) advertising, and more.

Key Responsibilities:

• Collaboration: Work with brand, digital, product, sales, and customer service teams to align marketing efforts across all business pillars.
• Launch Planning: Create compelling sales themes, develop detailed launch plans, and strategize key dates, social media, CRM, and other touchpoints from pre-launch to post-launch.
• Sales Analysis: Provide performance insights, create reports for cross-functional teams, and monitor campaign effectiveness to refine strategies.
• Creative Campaigns: Collaborate with product and business leads to develop on-brand marketing campaigns that meet business objectives.
• Data-Driven Reporting: Build reports from campaign data to guide future marketing efforts.
• Site Optimization: Use insights to improve site performance and user experience, increasing conversions.
• Creative Deliverables: Oversee production of graphics, videos, and copy to create engaging, high-quality content.
• Coordination: Manage projects with designers, influencers, and partners, ensuring clear briefs, feedback, and timely delivery.
• Go-to-Market Planning: Lead launch execution, focusing on customer journey mapping and personalization to drive conversions.
• Testing: Manage testing before launches to resolve issues and ensure smooth rollouts.
• Asset Management: Oversee asset creation for site launches and campaigns, ensuring everything is on-brand.

Qualifications:

Experience:

• 2-5 years in digital marketing with a strong track record of driving sales and growth.
• Proven experience in digital marketing and e-commerce.
• Extensive experience with Google Analytics and other analytical tools.
• US professional sports fan.
• Trading card collector; hobbyist preferred.

Skills:

• Strong analytical skills with the ability to utilize data-driven insights.
• Excellent collaboration and communication skills.
• Creative mindset with the ability to ideate and execute compelling marketing strategies.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience managing freelancers and third-party vendors.

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Last updated on Sep 18, 2024