Growth Marketing Director

Growth Marketing Director

About Invisible

Invisible is the operations innovation company transforming how companies are built and run.

We are a tech-enabled service providing solutions to the world’s most complex business problems. Driven by our proprietary process orchestration platform, we seamlessly integrate advanced AI and automation with a global network of over 3,500 experts. This powerful combination delivers new capabilities and eliminates barriers to execution for our clients, unlocking unprecedented efficiency, scale, and growth opportunities.

Invisible has experienced exponential growth, quadrupling in size year over year for the past three years. At the beginning of 2024, we surpassed an Annual Recurring Revenue (ARR) of $100 million and continue to grow at speed. Operating as a profitable business, we maintain near complete ownership, with a firm foundation built on creating long-term shareholder value. We are excited to offer substantial equity compensation as part of our commitment to our team, presenting life-changing opportunities for our partners.

About The Role

The Growth Marketing Director will be instrumental in driving our customer acquisition, retention, and revenue growth. Reporting to the Chief Marketing Officer, this role will work closely with product, sales, and customer success teams to ensure alignment with business objectives. The Director will lead cross-functional projects, driving experimentation and continuous improvement across the marketing team. This position offers a dynamic environment with significant opportunities for professional growth and the chance to shape the company's growth strategies.

What You’ll Do

• Develop and implement comprehensive growth strategies to drive customer acquisition, engagement, and retention.
• Create and manage a growth roadmap aligned with business goals, leveraging data-driven insights to optimize the customer journey.
• Develop and execute paid media campaigns on platforms like LinkedIn and Google Ads to maximize ROI and generate high-quality leads.
• Implement conversion rate optimization (CRO) strategies to enhance website and landing page performance.
• Utilize analytics tools and data to inform marketing strategies, make informed decisions, and continuously monitor campaign performance.
• Create and leverage marketing automation tools and CRM systems to nurture leads and enhance customer engagement.
• Collaborate with product, sales, and customer success teams to align growth strategies with overall business objectives.
• Foster a culture of experimentation and continuous improvement within the marketing team.

What We Need

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 8+ years of experience in growth marketing, digital marketing, or a related field.
• Proven experience in full funnel analysis, paid media advertising (LinkedIn, Google Ads), and CRO.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Facebook Insights).
• Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce).
• Experience with A/B testing, experimentation, and conversion rate optimization.

What’s In It For You

We believe in recognizing exceptional work with exceptional benefits. That’s why we empower our Partners to work remotely around the world on a schedule that suits their lifestyle. Our Partner Pay Model is fully transparent and designed for co-ownership, recognizing that professionals have unique needs. We balance profitability and growth by reinvesting annual profits to fuel expansion and fairly compensate our partners. With over 65% ownership already in the hands of our partners, we are committed to achieving 100% partner ownership. Moreover, our leadership team is legally obligated to buy back partner shares according to a formal liquidity plan. This ensures a clear path for those who choose to sell their stake in the company.

Compensation: 

• Base: $120,000
• Base + Bonus Target: $165,000
• This role is eligible to participate in Invisible’s equity plan.

Country Hiring Guidelines:
Invisible hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. 

Accessibility Statement:
We are committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or accommodation due to a disability, please contact our Talent Acquisition team during the recruitment process at accommodation@invisible.email. 

Equal Opportunity Statement:
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status, or any other basis protected by law.

Last updated on Aug 19, 2024