Facet is seeking a talented and driven Marketing Operations Specialist to support our Marketing & Growth team. The ideal candidate will have expertise in marketing automation, customer journey design, and experience working with marketing automation software, with a preference for Salesforce Marketing Cloud experience. This role is critical in ensuring the smooth execution of marketing campaigns and initiatives, optimizing marketing workflows, and driving customer engagement through comprehensive customer journeys.
Key Responsibilities:
- Design and Implement Customer Journeys: Create comprehensive and personalized customer journeys that nurture prospects through various stages of the marketing funnel, ensuring a seamless experience from initial contact to conversion.
- Develop Marketing Automation Programs: Build and execute sophisticated marketing automation programs that streamline our processes, enhance our outreach, and drive engagement and conversions.
- Lead Template and Asset Development: Lead strategy and build an extensive set of templates for all Facet landing pages and nurture communications, ensuring efficiency, personalization, and alignment with channel-specific best practices.
- Execute Campaigns: Collaborate with the marketing team to plan, execute, and measure the performance of multi-channel marketing campaigns, including email, SMS, social media, digital advertising, and outbound dials.
- Monitor Performance Tracking: Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys. Provide regular reports and recommendations for improvement.
- Optimize Processes: Continuously evaluate and improve marketing operations processes, identifying opportunities for efficiency and effectiveness.
- Optimize Landing Pages: Ensure all landing page experiences are optimized for search, responsive design, and mobile-first usability. Build and execute an ongoing experimentation roadmap to maximize engagement and conversion rate optimization (CRO) across all templates.
- Integrate MarTech Tools: Collaborate with the Website team to identify, prioritize, and integrate best-performing MarTech tools to support full-funnel, cross-channel growth marketing performance.
- Lead Growth Marketing Campaigns: Lead segment-specific growth marketing campaign strategy, development, and ongoing optimization, including referral programs, winback campaigns, and aged leads nurturing.
Requirements
- Experience: Minimum of 3-5 years of experience in marketing operations, with a strong focus on marketing automation, customer journey design, and campaign management.
- Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Experience with Salesforce Marketing Cloud is a plus. Strong analytical skills with experience in data analysis and reporting.
- Communication: Excellent verbal and written communication skills, with the ability to convey complex concepts in a clear and concise manner.
- Detail-Oriented: High attention to detail & strong organizational skills, with the ability to manage multiple projects simultaneously.
- Team Player: Collaborative mindset with the ability to work effectively in a fast-paced, cross-functional team environment
Benefits
- $60,000-$70,000 base salary + bonus
- Equity
- Flexible PTO
- All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave
- Certification reimbursement program
- Work from anywhere in the US
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Last updated on Aug 14, 2024