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Head of Growth Marketing (f/m/d)

Negotiable
Full-time
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Your mission

As we continue to expand, we are seeking a results-driven and innovative Head of Growth Marketing to lead our marketing efforts and drive user acquisition.

This role is ideal for a dynamic and ambitious marketing leader who thrives in a startup environment. You will report directly to the CMO, .

  • Strategy Development:
    • Collaborate with the executive team to define and execute the overall growth marketing strategy aligned with company goals
    • Identify new opportunities for acquiring engaged users (private users and local businesses) both on and offline
  • Team Management:
    • Conduct regular performance reviews, set goals, and provide constructive feedback to ensure the team's success
    • Cultivate a culture of experimentation and data-driven decision-making while fostering a collaborative and innovative work environment
  • Channel Management:
    • Oversee and optimize existing marketing channels, including Search, Social and App campaigns as well as offline channels
    • Stay informed about industry best practices and updates to algorithms affecting these channels and provide hands-on support for the team.
  • Data analysis and reporting:
    • Support channel tracking for web and app, utilize analytics tools to track and analyze channel performance
    • Prepare regular reports for the executive team, highlighting insights, trends, and recommendations for improvement
  • Cross-Functional Collaboration:
    • Work closely with the finance team and CMO to develop and manage the marketing budget and communicate performance to the executive team
    • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure cohesive and aligned marketing efforts

Your profile

  • 7+ years of experience in growth marketing, with a proven track record of driving user acquisition and revenue growth
  • You can see the big picture while you get your hands dirty to make it happen
  • Previous experience in a startup environment or track record of launching new Marketing channels are a plus
  • In-depth knowledge of digital marketing channels such as. SEO, SEA, social media, mobile app advertising, native and affiliate
  • Analytical mindset with proficiency in data analysis and reporting tools
  • Excellent communication and collaboration skills
  • Basic German language skills are a prerequisite, fluent German skills a plus
  • Bachelor's degree in marketing, business, MINT or a related field

What we offer

  • A meaningful job! We create a great product with real social impact
  • Collaboration in a great, experienced and international team that exchanges ideas and learns from each other
  • Responsibility and great opportunities to get actively involved
  • A flexible vacation policy - take as much vacation as you need. We also offer the option of a sabbatical
  • A workplace in Berlin-Kreuzberg, in a cheerful team and regular events such as lunch & learn / yoga / back courses / meditation
  • Flexible working hours and the possibility to work remote

Last updated on Apr 19, 2024

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About the company

Good Hood GmbH / nebenan.de<p>nebenan.de ist Deutschlands größte Nachbarschaftsplattform. Das soziale Netzwerk wird von der Good Hood GmbH mit Sitz in Berlin betrieben. Über die kostenlose, lokale Plattform können sich Nachbar:innen unkompliziert helfen, zu Aktivitäten verabreden, Dinge teilen und verschenken. Als Sozialunternehmen ist es unser Ziel, Nachbar:innen wieder miteinander in Austausch zu bringen und so zu einer lebendigen, helfenden und sicheren Nachbarschaft beizutragen. nebenan.de steht nicht nur Privatpersonen offen, sondern auch lokalen Gewerben, gemeinnützigen Organisationen sowie Kommunen. </p> <p>Vom demographischen Wandel über Einsamkeit bis hin zum nachhaltigen Umgang mit Ressourcen - wir wollen im Kleinen Antworten auf die großen gesellschaftlichen Herausforderungen unserer Zeit finden. Hast du Lust, uns dabei zu unterstützen?Dann schau dir jetzt unsere offenen Positionen an oder schick uns einfach eine Mail um mehr zu erfahren. </p> <p>Wir freuen uns auf dich!</p>

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